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Creating Contagious: How Social Networks And Item Characteristics Combine To Drive Persistent Social Epidemics, Andrew T. Stephen, Jonah A. Berger 2010 University of Pennsylvania

Creating Contagious: How Social Networks And Item Characteristics Combine To Drive Persistent Social Epidemics, Andrew T. Stephen, Jonah A. Berger

Marketing Papers

Why do certain cultural items capture persistent collective interest while others languish? This research integrates psychological and sociological perspectives to provide deeper insight into social epidemics. First, we develop a psychologically plausible individuallevel model of social transmission behavior. We then situate this model in a social network and perform a series of simulations where we vary different item- and networkrelated characteristics in an experimental setting. The results (1) demonstrate how item and network characteristics combine to drive persistent collective enthusiasm and (2) shed light on the underlying mechanisms through which such social epidemics occur. Interest in most items or products ...


Message Splitting: Using Attention-Grabbing Material To Increase Prosocial Behavior, Nathanael J. Fast, Jonah A. Berger 2010 University of Pennsylvania

Message Splitting: Using Attention-Grabbing Material To Increase Prosocial Behavior, Nathanael J. Fast, Jonah A. Berger

Marketing Papers

This article examines whether drawing attention to specific parts of appeals for prosocial behavior (i.e., “message splitting”) can increase their effectiveness. Results of four experiments support this idea. Using attention-grabbing cues to guide attention toward the benefits of compliance and away from the costs increased message recipients’ willingness to donate cans of food to a community food drive (Experiment 1), volunteer time to help improve the environment (Experiments 2 and 3) and volunteer time to help further scientific inquiry (Experiment 4). Results of Experiment 4 underscore the proposed mechanism by showing that this message splitting technique reduces, rather than ...


Title Page, 2010 University of Dayton

Title Page

Basic Communication Course Annual

No abstract provided.


Editorial Board, 2010 University of Dayton

Editorial Board

Basic Communication Course Annual

No abstract provided.


(Re)Constructing Ell And International Student Identities In The Oral Communication Course, Richie Neil Hao 2010 Southern Illinois University Carbondale

(Re)Constructing Ell And International Student Identities In The Oral Communication Course, Richie Neil Hao

Basic Communication Course Annual

There have been numerous studies (e.g., Dick, 1990; Ferris, 1998; Jung & McCroskey, 2004; Yook, 1995; Yook & Seiler, 1990; Zimmerman, 1995) that discuss the obstacles that English Language Learners (ELL) and international students face in oral communication classrooms. Although these studies provide teaching strategies that can be employed to better serve ELL and international students, they also reinforce stereotypical student identities. By exploring and engaging in critical communication pedagogy (Fassett & Warren, 2007), I problematize some of the foundational studies that construct ELL and international student identities as “at-risk” in oral communication classrooms and offer possibilities by specifically advocating for hybrid oral communication classes where ...


Author Biographies, 2010 University of Dayton

Author Biographies

Basic Communication Course Annual

No abstract provided.


Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc., Chris McRae 2010 Southern Illinois University Carbondale

Repetition And Possibilities: Foundational Communication Course, Graduate Teaching Assistants, Etc., Chris Mcrae

Basic Communication Course Annual

This essay considers repetition as a site for change and possibility in the foundational communication course. Using performative writing, I consider repetition as simultaneously comfortable and dangerous. As repeated actions become commonplace they can easily go unnoticed, and unchallenged. However, repeated actions can also become recognizable as patterns that can be changed. Repetition is then, a useful and even necessary starting place for the recognition of possibilities and the enactment of change. As a graduate teaching assistant, I find repetition useful for my pedagogy, but I am wary of how power operates through repetition in discursive and material ways. I ...


Submission Guidelines, 2010 University of Dayton

Submission Guidelines

Basic Communication Course Annual

No abstract provided.


Back Cover, 2010 University of Dayton

Back Cover

Basic Communication Course Annual

No abstract provided.


The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught 2010 Marshall University

The New Newspaper : Examining The Role Of Design In The Modern Print Edition, Matthew Joseph Haught

Theses, Dissertations and Capstones

As the newspaper industry works to modernize because of a rapid move to Web technologies, editors and publishers are seeking ways to reach younger readers with the traditional print edition. This research examines the impact of design through methods of alternative story forms on readership in the target age bracket of 18-25 year olds. The study uses three models of storytelling to examine the impact of design and writing on the interest in the print edition in that age demographic. The study found that the theories of functionalism, when applied to newspaper design and writing, create a product that appeals ...


Ua35/11 Wku Honors College Fact Book, WKU Honors College 2010 Western Kentucky University

Ua35/11 Wku Honors College Fact Book, Wku Honors College

WKU Archives Records

Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.


Ua11/1 Public Affairs Publications, WKU Archives 2010 Western Kentucky University

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.


Ua8/3/1 Information Technology - Wku Public Radio, WKU Archives 2010 Western Kentucky University

Ua8/3/1 Information Technology - Wku Public Radio, Wku Archives

WKU Archives Collection Inventories

Records created by and about WKU Public Radio.


Ua3/9/2 Chuangxin Cuiba, WKU President's Office 2010 Western Kentucky University

Ua3/9/2 Chuangxin Cuiba, Wku President's Office

WKU Archives Records

Chinese newspaper regarding Gary Ransdell's visit to China.


Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale 2010 San Jose State University

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 ...


Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok 2010 San Jose State University

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification ...


Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom 2010 Grand Valley State University

Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom

Journalism

Social media are often perceived as a frivolous space for youths to connect socially. But youths who live in countries where free expression is curtailed and official news outlets are subject to government censorship, information and communication technology (ICT) offers an increasingly important vehicle for political expression. In many cases, blogging and social media tools fulfill the role that journalism serves in more democratic societies. This article considers recent events in Iran, Egypt, China, and Myanmar, among other countries, and how Western information/social network corporations facilitate dissent. It also considers the ethical implications for doing so when there are ...


Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom 2010 Grand Valley State University

Facilitating Dissent: The Ethical Implications Of Political Organizing Via Social Media, Brian J. Bowe, Robin Blom

Brian J. Bowe

Social media are often perceived as a frivolous space for youths to connect socially. But youths who live in countries where free expression is curtailed and official news outlets are subject to government censorship, information and communication technology (ICT) offers an in creasingly important vehicle for political expression. In many cases, blogging and social media tools fulfill the role that journalism serves in more democratic societies. This article considers recent events in Iran, Egypt, China, and Myanmar, among other countries, and how Western information/social network corporations facilitate dissent. It also considers the ethical implications for doing so when there ...


The Opppositional Framing Of Bloggers, Stephen D. Cooper 2010 Marshall University

The Opppositional Framing Of Bloggers, Stephen D. Cooper

Communications Faculty Research

As a new feature of the media system, the blogosphere is an extremely interesting subject for scholarly inquiry. One might spend research time along a variety of lines: why people blog, why people read blog content, the relationship of the blogosphere to the established media outlets, the who/what/when of blog content production and consumption, the subject matter of blog posts, the effects of exposure to blog content, the potential for and limitations on interactions, and so on, for quite a long list. Given that the blogosphere is a recent addition to the media mix, and itself a (presumably ...


Press Independence In Newspaper Coverage Of The 2009 Health Care Debate, Matthew Holt Barnidge 2010 Louisiana State University and Agricultural and Mechanical College

Press Independence In Newspaper Coverage Of The 2009 Health Care Debate, Matthew Holt Barnidge

LSU Master's Theses

This study examines press independence from the government in the 2009 national health care debate. Through a content analysis examining source expressions, or the words journalists attribute to various people in the news, the study captures the essence of the discourse represented in the news about the debate. This paper also outlines a distinction between various types of autonomy, and offers a new conceptualization of independence. Procedural autonomy, which is autonomy in journalistic norms and routines, does not necessarily result in content autonomy, which is autonomy of viewpoints expressed in the news. In other words, if non-governmental sources say substantially ...


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