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Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson 2013 University of Vermont, Bailey/Howe Library

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.


Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo 2013 California Polytechnic State University - San Luis Obispo

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


Online Credibility And Digital Ethos: Approaches For Evaluating And Incorporating Networked Information In The Digital Age, Shawn Apostel, Moe Folk 2013 Eastern Kentucky University

Online Credibility And Digital Ethos: Approaches For Evaluating And Incorporating Networked Information In The Digital Age, Shawn Apostel, Moe Folk

Shawn Apostel

With the near-ubiquity of smartphones, tablets, and laptops, access to acquiring and publishing online information has never been easier; however, with this advance in information technology comes new challenges for content providers to establish credibility and for students, researchers, and consumers to develop effective ways of evaluating online credibility. For example, students and instructors in writing classes across the world face challenges in creating research projects that did not exist even a decade ago. These issues are not just affecting American universities; therefore, this book addresses an international audience by offering approaches to evaluating the credibility of digital sources, including ...


Iphone Games, Jason Hartnell 2013 California Polytechnic State University – San Luis Obispo

Iphone Games, Jason Hartnell

Graphic Communication

The purpose of this study was to identify the key features of an iPhone game that make it successful. A survey was given to iPhone users who gave responses to determine the most important factors in choosing a game. The participants rated the games based on Name, Color scheme, Sounds, Ability to level up, Competing against other people, Strategy involved, Rewards for success. The results of this study can be used to determine what users value most in iPhone games and help developers choose features to use when creating a new iPhone game.


The State Of Book Publishig In A Tablet Based Society, Shannon C. Whitehill 2013 California Polytechnic State University - San Luis Obispo

The State Of Book Publishig In A Tablet Based Society, Shannon C. Whitehill

Graphic Communication

The adaption of tablets and e-readers for publication purposes will require a lot of work and changes from a design and production team that is set up for print production. Book design in it’s classic form (a bound book printed with ink on paper) is an art form that has been perfected over many centuries. The sudden entrance of the tablet has shaken the print publishing industry.


Barriers To Sustainable Beverage Packaging, Noelle Shoda 2013 California Polytechnic State University - San Luis Obispo

Barriers To Sustainable Beverage Packaging, Noelle Shoda

Graphic Communication

The purpose of this study was to determine the reasons for why a company would not implement beverage packaging with recycled content and/or bioplastic and whether or not size of a company plays a factor in its ability to implement sustainable beverage packaging. A face-to-face interview was carried out with industry professionals, as well as an email interview with a beverage company in order to gain insight from two perspectives regarding the main barriers to implementation and effect of size. Trends and companies within the beverage packaging industry were researched to discover what kinds of changes have been made ...


The Future Of Zines, Chloe Parks 2013 California Polytechnic State University - San Luis Obispo

The Future Of Zines, Chloe Parks

Graphic Communication

The purpose of this study was to discover if the creation of handmade zines will continue in the future despite the barrage of digital options for those who desire to self-publish. A case study was conducted by interviewing participants from the zine-making community, who shared their thoughts and insights on the medium. The participants responded to questions about the value of zines to society, their personal zine collections, their digital publishing spaces, and where they thought zines were headed. The results of this study found that zines have historically been proliferated for various reasons, and through this have manifested distinct ...


Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina 2013 California Polytechnic State University, San Luis Obispo - Student

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California ...


A Need For Green: An Approach For Motivating Environmentally Sustainable Practices At The University Of Rhode Island, Alyssa Mason, Mary Vidal 2013 University of Rhode Island

A Need For Green: An Approach For Motivating Environmentally Sustainable Practices At The University Of Rhode Island, Alyssa Mason, Mary Vidal

Senior Honors Projects

“Never underestimate the power of a few committed people to change the world. Indeed, it is the only thing that ever has." -Margaret Meade

Colin Beavan’s No Impact Man details his yearlong experiment to live without creating any environmental impact. As sophomores we were inspired by Beavan’s journey but also skeptical of living a completely no-impact lifestyle as college-students. Although we were motivated to try to live sustainably, our efforts were dormant until our junior year. That year we decided that we would attempt to live up to the standards set forth by Beavan--understanding that some practices would ...


How We Know It Hurts: Item Analysis Of Written Narratives Reveals Distinct Neural Responses To Others' Physical Pain And Emotional Suffering, Emile Bruneau, Nicholas Dufour, Rebecca Saxe 2013 University of Pennsylvania

How We Know It Hurts: Item Analysis Of Written Narratives Reveals Distinct Neural Responses To Others' Physical Pain And Emotional Suffering, Emile Bruneau, Nicholas Dufour, Rebecca Saxe

Departmental Papers (ASC)

People are often called upon to witness, and to empathize with, the pain and suffering of others. In the current study, we directly compared neural responses to others' physical pain and emotional suffering by presenting participants (n = 41) with 96 verbal stories, each describing a protagonist's physical and/or emotional experience, ranging from neutral to extremely negative. A separate group of participants rated “how much physical pain”, and “how much emotional suffering” the protagonist experienced in each story, as well as how “vivid and movie-like” the story was. Although ratings of Pain, Suffering and Vividness were positively correlated with ...


Multimedia Use In Small News Organizations, Robyn K. Keriazes 2013 University of New Hampshire - Main Campus

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.


The Effect Of Cosmetic Packaging On Consumer Perceptions, Sarah Aidnik 2013 California Polytechnic State University - San Luis Obispo

The Effect Of Cosmetic Packaging On Consumer Perceptions, Sarah Aidnik

Graphic Communication

This project explores the relationship between cosmetic packaging, perceived price, quality, and retail environment. Packaging is often how consumers form their first impression of a product. Consumers can identify “high-end” and “low-end” cosmetics based on the items’ packaging using both conscious and subconscious cues. In a retail environment, this can signal a certain level of quality to a consumer.

In addition to extensive research, a survey was conducted on a sample of 16 women over the age of 18 living in southern and central California who regularly use and purchase cosmetics and skincare from low-end and/or high-end retail environments ...


Teaching Creative Thinking: A New Pedagogy For The 21st Century, Shawn Apostel, Russell Carpenter, Hal Blythe, Charlie Sweet 2013 Eastern Kentucky University

Teaching Creative Thinking: A New Pedagogy For The 21st Century, Shawn Apostel, Russell Carpenter, Hal Blythe, Charlie Sweet

Shawn Apostel

No abstract provided.


Tattoos & Ip Norms, Aaron K. Perzanowski 2013 Wayne State University

Tattoos & Ip Norms, Aaron K. Perzanowski

Aaron K. Perzanowski

The U.S. tattoo industry generates billions of dollars in annual revenue. Like the music, film, and publishing industries, it derives value from the creation of new, original works of authorship. But unlike rights holders in those more traditional creative industries, tattoo artists rarely assert formal legal rights in disputes over copying or ownership of the works they create. Instead, tattooing is governed by a set of nuanced, overlapping, and occasionally contradictory social norms enforced through informal sanctions. And in contrast to other creative communities that rely on social norms because of the unavailability of formal intellectual property protection, the ...


Pins, Portals And Purchases: Examining The Potential For Credibility Carryover Effects On Pintrest, Olga Kharitonova 2013 University of Colorado at Boulder

Pins, Portals And Purchases: Examining The Potential For Credibility Carryover Effects On Pintrest, Olga Kharitonova

Journalism & Mass Communication Graduate Theses & Dissertations

In 2012, America's third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest's placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry's Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success ...


Manifesting Stories: The Progression Of Comics From Print To Web To Print, Hannah Fattor 2013 University of Puget Sound

Manifesting Stories: The Progression Of Comics From Print To Web To Print, Hannah Fattor

Summer Research

Publishing comics via the Internet is a growing practice among creative individuals who desire artistic and personal autonomy, and also wish to share a diverse range of stories. These webcomics have expanded the creative boundaries of storytelling with the digital medium. Additionally, publishing on the Internet offers the possibility to engage with markets that print comic books have ignored (particularly stories about minorities, stories which contain explicit or crude content, and stories with character designs deemed 'unattractive' and therefore unmarketable). Despite these opportunities the Internet presents, webcomics have returned to print culture as webcomic creators seek to print their webcomics ...


Print To Pixel: How Can The Cultural Implications Of Mediated Images And Text Be Examined Using Creative Practice?, Patricia Adele Thomas 2013 Edith Cowan University

Print To Pixel: How Can The Cultural Implications Of Mediated Images And Text Be Examined Using Creative Practice?, Patricia Adele Thomas

Theses: Doctorates and Masters

Information in the twenty-first century is at our fingertips in an instant. Through the technology of the mobile phone, computer, and television, we are alerted to information of international, national, local, and personal significance. The aim of this research is to establish that creative practice can provide a cogent forum with which to interrogate the cultural implications of mediated images and text in the twenty first Century. This exegesis Print to pixel explores the interrelationship between the political and cultural values as identified in the various codes within western mainstream news media. The cultural implications of the shift from print ...


Aurora Volume 100, Jenna Engelsen (Editor) 2013 Olivet Nazarene University

Aurora Volume 100, Jenna Engelsen (Editor)

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University, 1912-1923; Olivet College, 1923-1939, Olivet Nazarene College, 1940-1986, Olivet Nazarene University, 1986-


Communication Of Recycling Through Labeling And Packaging, Serena Mistry 2012 California Polytechnic State University - San Luis Obispo

Communication Of Recycling Through Labeling And Packaging, Serena Mistry

Graphic Communication

Recycling has become a more prevalent practice in the last few decades. However, the labeling system on today’s packaging is not always clear in indicating whether something is recyclable. Recently, there has been a great deal of attention directed at a new system, known as the How2Recycle label, an innovative labeling system expected to launch in the next few years. As the population continues to grow at unprecedented levels and more strain is placed on the global environment, recycling becomes more crucial. In the United States, the lack of a standard system for recycling on labeling and packaging deters ...


Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler 2012 California Polytechnic State University - San Luis Obispo

Effect Of Sustainability Package Advertising On Consumer Purchases, Ronald Ringler

Graphic Communication

This research project focused on factors influencing consumers’ purchasing behavior. Specifically, the project focused on sustainability of packaging and attempted to find if sustainability of a package (represented by post-consumer content) affected a consumer’s decision to buy that product. The specific question asked was: “Are consumers willing to purchase a product based on the environmental friendliness of its package even if it goes against the consumer’s brand preference, or if it has a higher price point than competing products?” Research data was gathered through a multi-page survey comprised of seven questions of varying complexity. Participants were primarily aged ...


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