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How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez 2014 California Polytechnic State University - San Luis Obispo

How To Attract Children And Adults To The Same Beverage Through Package Design, Jessica C. Chaidez

Graphic Communication

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of ...


How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson 2014 California Polytechnic State University - San Luis Obispo

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup ...


More Than Human: A Critical Evaluation Of The Intersection Of Character And Theme In Mike Mignola's Hellboy, Bonnie Wells 2014 Western Oregon University

More Than Human: A Critical Evaluation Of The Intersection Of Character And Theme In Mike Mignola's Hellboy, Bonnie Wells

Honors Senior Theses/Projects

At his core, Hellboy is defined by his choices and his humanity. According to The Hellboy Companion “Hellboy's potency as a character comes from [his] moral foundation, this contrast between his origins and his aspirations” (10). At once, Hellboy exists as a protector of humanity against the monsters of old and as a monster himself. He is biologically both human and demon, born for the purpose of bringing on the start of the apocalypse. Before this can be realized, though, he is adopted and raised by a human parent. His human identity comes to represent choice and free will ...


Not Dead At All, Martin Becerra 2014 East Tennessee State University

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.


Hope, Faith And Trust: Conversations With Tibetans In Exile, William Lukas Gramlich 2014 University of Arkansas, Fayetteville

Hope, Faith And Trust: Conversations With Tibetans In Exile, William Lukas Gramlich

Theses and Dissertations

The goal of Hope, Faith and Trust: Conversations with Tibetans in Exile was to create a documentary to serve as a platform for Tibetan refugees living in India to tell, in their own words, the story of the Tibetan peoples' political struggles since the Chinese government occupied Tibet in the 1950s. To achieve this goal, this project utilized oral-history interviews with Tibetan exiles, gathered as part of the University of Arkansas TEXT Program. The TEXT Program, short for Tibetans in Exile Today, is a study abroad oral-history project in which undergraduate students conduct interviews with Tibetans living in India. The ...


Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins 2014 Liberty University

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a ...


Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds 2014 Liberty University

Reflections Magazine - A Promotional Magazine For Reflections Adoption Ministry, Kamryn Reynolds

Senior Honors Theses

For my senior honors thesis I have received permission to present a project along with its scholarly apparatus. I will be displaying ways to apply communications to ministry. The project will be a promotional magazine and informational materials. For the thesis I will include the magazine and a press release. I will be approaching some marketing techniques for a non-profit organization and assessing potential ways to reach the public. Many organizations are doing incredible work to fight social injustice and oftentimes few people understand the issues. I want to show how communication can revitalize ministry and get the word out ...


How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor 2014 University of Washington - Tacoma Campus

How Communication Design Motivates Voter Participation: Comparing Instrumental Vs. Social Rhetoric, Lindsay Pryor

MAIS Projects and Theses

This written defense of my degree project describes how l used contemporary communication design theory to develop postcards for the Office of the Washington Secretary of State urging voter registration before the 2013 General Election deadline. In addition to measuring the overall effectiveness of the postcards, this project evaluated the registration and turnout differences between two treatments in a study funded by The Pew Charitable Trusts. The aim of the study was to add to the small but growing body of interdisciplinary research concerning communication design and voter participation. To determine which communication design techniques motivate more postcard recipients to ...


The Realism Continuum, Representation And Perception, Stuart Medley, Hanadi Haddad 2014 Edith Cowan University

The Realism Continuum, Representation And Perception, Stuart Medley, Hanadi Haddad

Stuart Medley

The realism continuum is a visual model that presents any image as a series of pictures, iteratively reduced in representation from its referrent. A continuum has been used before to gauge the effectiveness of educational instruction (Wileman 1993; Dwyer 1972; Knowlton 1966; Gropper 1963) or to explain the communicative potential of different comics stylings (McCloud 1993). Reference is made in new design theory to less detailed images being easier to scan for pertinent information and generally reducing demand on working memory (Malamed, 2009). None of these theorists explains how it is we can see the less-real-than-real in the first instance ...


User Interface Design For Online Social Media, Jackie R. Hayes 2014 California Polytechnic State University - San Luis Obispo

User Interface Design For Online Social Media, Jackie R. Hayes

Graphic Communication

The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within ...


Aesthetically Designed Maps: Development And Perception, Catherine Wang 2014 California Polytechnic State University - San Luis Obispo

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and ...


Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke 2014 California Polytechnic State University - San Luis Obispo

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results ...


Editors’ Note: The Expansion Of The Media Literacy Research Agenda, Jeremy Harris Lipschultz, Michael L. Hilt 2014 University of Nebraska at Omaha

Editors’ Note: The Expansion Of The Media Literacy Research Agenda, Jeremy Harris Lipschultz, Michael L. Hilt

Jeremy Harris Lipschultz

Studies in Media & Information Literacy Education (SIMILE) in 2007 published a range of articles in three specific areas of study: secondary education, visual literacy, and critical examination of media.


Graphic Communications Industry Trends And Their Impact On The Required Competencies Of Personnel, Sara B. Smith 2014 University of Northern Iowa

Graphic Communications Industry Trends And Their Impact On The Required Competencies Of Personnel, Sara B. Smith

Theses and Dissertations @ UNI

The graphic communications industry is far-reaching and touches most people‘s lives on a day-to-day basis. The products affected are as diverse as computers and medical supplies, business cards and billboards, packaging and photos, and a car’s dashboard to the image on a t-shirt. As the current employees are retiring in record numbers, and the technology and business processes in the field are changing at a rapid rate, the need for well-prepared employees is greater than ever. In order to best prepare current students for positions in the field, educators need specific information to guide their curriculum development. This ...


Aurora Volume 101, Staci Bradbury (Editor) 2014 Olivet Nazarene University

Aurora Volume 101, Staci Bradbury (Editor)

Aurora-yearbook

College formerly located at Olivet, Illinois and known as Olivet University, 1912-1923; Olivet College, 1923-1939, Olivet Nazarene College, 1940-1986, Olivet Nazarene University, 1986-


Development And Manufacture Of Printable Next-Generation Gel Polymer Ionic Liquid Electrolyte For Zn/Mno2 Batteries, R. Winslow, C.H. Wu, Z. Wang, B. Kim, M. Keif, J. Evans, P. Wright 2013 University of California - Berkeley

Development And Manufacture Of Printable Next-Generation Gel Polymer Ionic Liquid Electrolyte For Zn/Mno2 Batteries, R. Winslow, C.H. Wu, Z. Wang, B. Kim, M. Keif, J. Evans, P. Wright

Graphic Communication

While much energy storage research focuses on the performance of individual components, such as the electrolyte or a single electrode, few investigate the electrochemical system as a whole. This research reports on the design, composition, and performance of a Zn/MnO2 battery as affected by the manufacturing method and next-generation gel polymer electrolyte composed of the ionic liquid [BMIM][Otf], ZnOtf salt, and PVDF-HFP polymer binder. Materials and manufacturing tests are discussed with a focus on water concentration, surface features as produced by printing processes, and the effect of including a gel polymer phase. Cells produced for this research ...


Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers 2013 University of Nebraska-Lincoln

Center For Civic Engagement: An Integrated Marketing Communications Plan, Libelle Advertising, Matt Hartman, Amy Welniak, Heather Czaplewski, Liz Bachman, Sophie Beyer, Navannah Slezak, Jasmine Rogers

Student Advertising Projects - College of Journalism & Mass Communication

The purpose of this campaign is to increase participation in the Center for Civic Engagement programs and raise awareness for the Center for Civic Engagement within the University of Nebraska– Lincoln student body, faculty, and advisors. We also wanted to determine the most effective and efficient way to distribute the Center for Civic Engagement information to the UNL student body, staff and local employers.

For this campaign, we collected various data through both secondary and primary sources. Our secondary research consisted mainly of information found online which covered trends on civic engagement, employment issues and other areas associated with civic ...


The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr 2013 India Today Group

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass ...


Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler 2013 University of Nebraska-Lincoln

Embracing Change: Exploring How Creative Professionals Use Interactive Media In Advertising Campaigns, Adam Wagler

Faculty Publications, College of Journalism & Mass Communications

Advertising agencies are incorporating new forms of interactive media into campaigns as media continues to rapidly change. The purpose of this phenomenological qualitative study is to explore how five creative professionals at leading advertising agencies in the Midwest are integrating interactive media into campaigns. Through a series of interviews this project helps solidify what it means to integrate interactive media. The findings illustrate a fundamental shift in an industry that is moving away from “advertising.” An industry built around traditional media now requires creatives to incorporate dynamic, mobile, and social media into the marketing mix. Advertising agencies must engage audiences ...


"It Could Have Been Me": The 1983 Death Of A Nyc Graffiti Artist, Erik Nielson 2013 University of Richmond

"It Could Have Been Me": The 1983 Death Of A Nyc Graffiti Artist, Erik Nielson

School of Professional and Continuing Studies Faculty Publications

"It could have been me. It could have been me."
These were the words uttered by painter Jean-Michel Basquiat, who was deeply shaken after he heard the story of a black graffiti artist who was beaten to death by New York City police. Seeing his own life reflected in the death of a fellow artist, Basquiat went on to create Defacement (The Death of Michael Stewart), not only to commemorate the young man's death, but also to challenge the state-sanctioned brutality that men of color could face for pursuing their art in public spaces.


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