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The Impact Of New Media Influencers: A Video, Curtis Richardson 2020 The University of Akron

The Impact Of New Media Influencers: A Video, Curtis Richardson

Williams Honors College, Honors Research Projects

In this project, I wanted to conduct an educational and entertaining essay translated into a video format. This “Video Essay” would cover how “New Media stars” (including people on platforms like Facebook, Twitter, but specifically Youtube or any other form of video content online) have affected and influenced demographics and culture. Specifically, I wanted to study how strong the reach of a social media star is, the effect of this reach on the consumer, and how it influenced opinions, thoughts, and habits. After research, it turns out the social media influencers are very important for their online environment. They help ...


Loneliness In The United States: A 2018 National Panel Survey Of Demographic, Structural, Cognitive, And Behavioral Characteristics, Liana DesHarnais Bruce, Joshua S. Wu, Stuart L. Lustig, Daniel W. Rusell, Douglas A. Nemecek 2019 Cigna Health and Life Insurance Company

Loneliness In The United States: A 2018 National Panel Survey Of Demographic, Structural, Cognitive, And Behavioral Characteristics, Liana Desharnais Bruce, Joshua S. Wu, Stuart L. Lustig, Daniel W. Rusell, Douglas A. Nemecek

Human Development and Family Studies Publications

Purpose: To inform health behavior intervention design, we sought to quantify loneliness and its correlates, including social media use, among adults in the United States. Design: Cross-sectional research panel questionnaire. Setting: Responses were gathered from individuals in all 50 states surveyed via Internet from February 2018 to March 2018. Participants: A total of 20 096 US panel respondents aged 18þ. Measures: The University of California at Los Angeles (UCLA) Loneliness Scale (theoretical score range ¼ 20-80) was administered along with demographic, structural, cognitive, and behavioral items. Analysis: After calibrating the sample to population norms, we conducted multivariable linear regression analysis ...


Jumpin’ Jacks: Social Marketing Campaign Aimed To Increase Awareness Of Healthful Behavior In South Dakota Fourth Grade Students, Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka 2019 South Dakota State University

Jumpin’ Jacks: Social Marketing Campaign Aimed To Increase Awareness Of Healthful Behavior In South Dakota Fourth Grade Students, Megan N. Olesen, Kendra Kattelmann, Jessica Meendering, Suzanne Stluka

Kendra Kattelmann

This study investigated the influence of utilizing a collegiate mascot as a marketing tool for the promotion of fruit and vegetable intake and physical activity among 4th grade students. The program utilized service learning and formative research for the development of a social marketing campaign comprised of nutrition education and brand marketing. A pre-test/post-test design was used to measure fruit and vegetable intake and physical activity in participants in intervention and control schools. Awareness and understanding of the campaign was assessed post-intervention. There were no changes in fruit and vegetable intake or physical activity. However, 91% of the intervention ...


A Geology Of The General Intellect, Dillon Douglas 2019 The University of Western Ontario

A Geology Of The General Intellect, Dillon Douglas

Electronic Thesis and Dissertation Repository

We can no longer be certain whether the central terms and conceptual matrix that the Italian Autonomist Marxist tradition richly develops and draws on--the common, the general intellect, immaterial labour, psychopolitics, cognitariat--are able to survive unscathed the theoretical problems that the epoch of the Anthropocene poses. In an attempt to push this conceptual matrix to its political and ontological limits, I expose a series of “ecological deficits” at the core of Autonomist thought and make the argument that semiocapitalism is a geological operator just as much it is a cognitive, financial or linguistic one. This has a plethora ...


#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren 2019 Louisiana State University and Agricultural and Mechanical College

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from ...


From Urban To Agriculture, Jacqueline V. Aenlle 2019 California Polytechnic State University, San Luis Obispo

From Urban To Agriculture, Jacqueline V. Aenlle

Graduate Internship Reports in Agricultural Education

"From Urban to Agriculture" is a website utilizing a blog and podcast to connect with consumers and share reliable information about agriculture. In addition to covering specific topics such as organic production, dairy animal welfare, and honey production, this forum also address cross disciplinary topics such as media literacy and critical thinking. The website not only appeals to everyday consumers, it also provides resources for educators seeking to integrate a lesson on agricultural advocacy into their curriculum. The following report details the creation process for this website, development of blog content, acquisition of podcast materials, and future plans for the ...


Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt 2019 California Polytechnic State University, San Luis Obispo

Exploring Student Motivations In Using A Newly Developed Study Abroad Application, Danica L. Schutt

Communication Studies

This study examined student motivations to use a newly developed application for their study abroad needs. Though prior research suggests that identifying with certain perceived groups increases their sense of belonging, critics also recognize that every unique individual has his/her own set of specific needs to be satisfied regardless of social membership. A survey style interview was conducted in which twelve Cal Poly students answered open-ended questions surrounding application use and travel needs. The interview assessed their opinions on perceived membership as a Cal Poly student, their motivations to utilize travel applications, and their ideas on what features make ...


The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal 2019 California Polytechnic State University, San Luis Obispo

The Effect Of Social Media Platforms On Perceptions Of Flirtatiousness And Discomfort, Brynn Alyssa Motal

Communication Studies

This study examines recipients’ perceptions of an acquaintance’s message when sent through various social media platforms to identify the effect it has on the perception of discomfort and flirtatiousness. A posttest-only experimental design was utilized in which participants viewed hypothetical messages over varying platforms for each of the three conditions (Facebook, Snapchat, Instagram). After viewing one of the manipulated messages, participants (N = 71) completed measures to assess their perceptions related to perceived flirtatiousness and discomfort. Primary results indicate that there was no variation between perceptions of flirtatiousness between the three platforms. However, Facebook provided the most discomfort for recipients ...


Action Today For Tomorrow: Examining How Building A Video Montage Over Time Impacts A Family, Phillip MacDonald 2019 University of Massachusetts Boston

Action Today For Tomorrow: Examining How Building A Video Montage Over Time Impacts A Family, Phillip Macdonald

Critical and Creative Thinking Capstones Collection

I started shooting one second of video every day almost four years ago. The short clips are amalgamated into a video montage at the end of each year. This paper is an inquiry into that practice and how it can impact a family. On a broader scale, the paper shows any individual how the consistent act of taking one second of video each day can help with the inherent malleability of memory, support effective dialogue, provide a platform for reflection on one’s life and promote mindful living. The project is a reaction to the ubiquity of smartphone technology, and ...


What To Do When Privacy Is Gone, James Brusseau 2019 Pace University NYC

What To Do When Privacy Is Gone, James Brusseau

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

Today’s ethics of privacy is largely dedicated to defending personal information from big data technologies. This essay goes in the other direction. It considers the struggle to be lost, and explores two strategies for living after privacy is gone. First, total exposure embraces privacy’s decline, and then contributes to the process with transparency. All personal information is shared without reservation. The resulting ethics is explored through a big data version of Robert Nozick’s Experience Machine thought experiment. Second, transient existence responds to privacy’s loss by ceaselessly generating new personal identities, which translates into constantly producing temporarily ...


What Predicts Social Casino Game Playing? Interrelations Of Social Casino Gaming, Gambling, And Demographic Factors, Jani Kinnunen, Joe Macey 2019 Tampere University, Game Research Lab

What Predicts Social Casino Game Playing? Interrelations Of Social Casino Gaming, Gambling, And Demographic Factors, Jani Kinnunen, Joe Macey

International Conference on Gambling & Risk Taking

Social casino games (SCG), for example those played on Facebook and on mobile devices, are one of the most profitable genres of free-to-play games. They are also an example of a convergence trend, where the line between gambling and digital gaming is blurring. Digital games integrate gambling elements, such as loot boxes, while new forms of digital, online and hybrid gambling games use similar immersive elements as those which are employed in video games.

The Finnish Player Barometer 2018, a nationally representative dataset (n = 946), included questions about digital gaming, gambling and SCG. It reveals that 5.9% of Finns ...


Work In Progress: A Meta-Literature Review Of Moral Foundations Theory As Applied In Game Studies, Sarah E. Hodge, Nicholas D. Bowman, Sven Jockel, Alyssa Wright 2019 Bournemouth University

Work In Progress: A Meta-Literature Review Of Moral Foundations Theory As Applied In Game Studies, Sarah E. Hodge, Nicholas D. Bowman, Sven Jockel, Alyssa Wright

Faculty Scholarship

This paper outlines an in-progress systematic review of extant research in game studies that has incorporated Moral Foundations Theory (MFT), or relevant extensions of that theory to media entertainment, such as the Moral Intuition and Media Entertainment/Model of Intuitive Morality and Exemplars (MIME). Due to the interdisciplinary nature of these theoretical perspectives as well as game studies broadly, systematic review is critical to helping us collectively understand and collate the research in this area. The systematic review is done in two parts, one as a deep description of the characteristics of included studies, and one as a statistical analysis ...


A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, McKenna L. Schray 2019 Seton Hall University

A Gift From God: An Analysis Of Social Media Policies Adopted By Catholic Institutions Of Higher Education And How They Cover Faculty, Mckenna L. Schray

Seton Hall University Dissertations and Theses (ETDs)

This dissertation investigates the development of social media policies in higher education. This study differentiates itself from existing social media policy research by analyzing the content of social media policies themselves, focusing on how social media policies cover faculty, and examining policies at Catholic higher education institutions. Using multiple data sources and quantitative content analysis, this study found 28.7 percent of Catholic higher education institutions have a published social media policy and 27.5 percent of Catholic higher education institutions have a social media policy that covers faculty.

Related to social media policies at Catholic higher education institutions, this ...


Appropriating Play: Examining Twitch.Tv As A Commercial Platform, Charlotte Panneton 2019 The University of Western Ontario

Appropriating Play: Examining Twitch.Tv As A Commercial Platform, Charlotte Panneton

Electronic Thesis and Dissertation Repository

This thesis critically analyzes Twitch.tv, a gaming-oriented, online live-streaming site. Viewing the site as a ‘lean platform’ (Srnicek, 2017), it analyzes many aspects of Twitch’s business operations, including ownership structure, video game industry affiliations, use of data, and the monetization of user activity. This analysis then identifies three major areas of concern arising from these operations: the tendency toward monopolization in the gaming industry and its peripheral activities; the intensification of audience commodification; and, the tendency to turn professional streamers into precarious creative labourers. All of these implications point to a growing need for concerted labour organization. The ...


Winter Is Still: An Analysis Of The Chinese Game Industry, Jiahui Sheng 2019 The University of San Francisco

Winter Is Still: An Analysis Of The Chinese Game Industry, Jiahui Sheng

Master's Projects and Capstones

This capstone essay aims to analyze the current situation of the game industry in China. Most of the data has been collected from databases, newspapers, interviews, journals and governments reports. This essay especially addresses China’s current game industry strengths and limitations to position it for the future. This essay clarifies the challenges of game industry in innovation based on the scale of companies. My perspective also considers the continuous development of China’s game industry as well as the conflict between the teenagers and government restriction towards games. Meanwhile, the opportunities of the game industry are based on two ...


Social Media As Tools For Political Views Expressed In The Visuals Shared Among Social Media Users, Chidi Jonh Ugwuanyi Dr, Igwubuike Innocent Olijo Mr, Gever Verlumun Celestine 2019 University of Nebraska - Lincoln

Social Media As Tools For Political Views Expressed In The Visuals Shared Among Social Media Users, Chidi Jonh Ugwuanyi Dr, Igwubuike Innocent Olijo Mr, Gever Verlumun Celestine

Library Philosophy and Practice (e-journal)

Globally, there is a conspicuous paradigm shift in political communication as a result of the emergence of social media. In contemporary political communication, highly sophisticated soft ware and hardware are used to manipulate texts and visuals in a manner that best conveys the feelings of the users. This reality has greatly modified representational political communication which has challenged the thinking of contemporary scholars as they jostle to describe and explain such visual communication techniques. The prevalence of this scenario among Nigerian social media users is the motivation for, and the problem of this study. Consequently, this study examined the nature ...


Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi 2019 The University of Western Ontario

Glocalization In China: An Analysis Of Coca-Cola’S Brand Co-Creation Process With Consumers In China, Yinuo Shi

Electronic Thesis and Dissertation Repository

In contemporary marketing, corporations often work to induce consumers to participate in co-creating their brand value. Consumers, therefore, can be considered marketers, who are then used by marketing managers to create competitive advantage and market opportunities. Through processes of co-creation, companies also obtain valuable information about consumer preferences and values, which, in turn, can lower production costs. This thesis uses Coca-Cola as a case study to explore the ways international companies work to incorporate elements of Chinese culture and employ Chinese social media platforms in their promotional messages and activities in order to encourage Chinese consumers to co-create their brand ...


An E-Learning Adaptation Of An Evidence-Based Media Literacy Curriculum To Prevent Youth Substance Use In Community Groups: Development And Feasibility Of Real Media, Anne E. Ray, Kathryn Greene, Michael L. Hecht, Sarah C. Barriage, Michelle Miller-Day, Shannon D. Glenn, Smita C. Banerjee 2019 Rutgers University

An E-Learning Adaptation Of An Evidence-Based Media Literacy Curriculum To Prevent Youth Substance Use In Community Groups: Development And Feasibility Of Real Media, Anne E. Ray, Kathryn Greene, Michael L. Hecht, Sarah C. Barriage, Michelle Miller-Day, Shannon D. Glenn, Smita C. Banerjee

Communication Faculty Articles and Research

Background: There is a need for evidence-based substance use prevention efforts that target high school-aged youth that are easy to implement and suitable for dissemination in school and community groups. The Youth Message Development (YMD) program is a brief, four-lesson, in-person curriculum that aims to prevent youth substance use through the development of youth media literacy. Specifically, YMD aims to increase understanding of advertising reach and costs, along with the techniques used to sell products; develop counterarguing and critical thinking skills in response to advertisements; and facilitate application of these skills to the development of youth-generated antisubstance messages. Although YMD ...


Its Skin Is My Skin, Bryan Page 2019 Washington University in St. Louis

Its Skin Is My Skin, Bryan Page

Graduate School of Art Theses

This text examines the complexity of attempting to empathize with bodies that are vastly othered from my own. This broad yet nuanced subject crosses epistemological boundaries and complicates the dualities between both the mind and body, and between the corporeal and the virtual. My desire to better understand the conditions of another’s experience originates from a painful traumatic loss which caused me to feel isolated and incomplete. In response to this suffering, I long to emotionally connect with other beings and create artwork that attempts to bridge the qualia of individual experience.

I am interested in the capacity (or ...


Make History Accessible: The Case For Youtube, Rohit Kandala 2019 University of Connecticut

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.


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