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A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke 2017 Technological University Dublin

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much ...


Entertainment-Education Videos As A Persuasive Tool In The Substance Use Prevention Intervention "Keepin' It Real", YoungJu Shin, Michelle Miller-Day, Michael L. Hecht, Janice L. Krieger 2017 Arizona State University

Entertainment-Education Videos As A Persuasive Tool In The Substance Use Prevention Intervention "Keepin' It Real", Youngju Shin, Michelle Miller-Day, Michael L. Hecht, Janice L. Krieger

Communication Faculty Articles and Research

Based on social cognitive theory and narrative engagement theory, the current study examined hypothesized indirect effects of engagement with keepin’ it REAL (kiR) curriculum entertainment–education (E–E) videos on youth alcohol use via youth drug offer refusal efficacy. Students in 7th grade (N = 1,464) at 25 public schools in two Midwestern states were randomly assigned to one of the two versions of the kiR curriculum, the kiR urban version and the kiR rural version. Each version had their own set of five culturally-grounded E–E videos depicting communicative skills to refuse drug offers. Differential effects for engagement components ...


How Do Violent News Stories Affect Viewers?, Chris Faison, Michael Prochno, Hussain al-Abdullah, Salman Almadoug 2017 Concordia University, Saint Paul

How Do Violent News Stories Affect Viewers?, Chris Faison, Michael Prochno, Hussain Al-Abdullah, Salman Almadoug

Concordia Journal of Communication Research

Television news broadcasts have been airing since the mid-1930s, and has since then, implemented itself into viewer’s everyday lives. In the 1980s, Cable News Network, or CNN, introduced the 24-hour news cycle. Because of this, there was a sharp increase of violent news being reported. In this study, the researchers chose to study both the emotional and physical reactions to the violent news media. Specifically, the researchers explored the possibility that too much violence could affect their mental and physical health. Participants from this study hailed from a faith-based institution of higher learning in an urban area of the ...


Nonverbal Communication And The Influence Of Film Success: A Literature Review, Celina Stratton 2017 Concordia University Irvine

Nonverbal Communication And The Influence Of Film Success: A Literature Review, Celina Stratton

Concordia Journal of Communication Research

This review of literature focuses on the use of various nonverbal channels in film and explain how nonverbal communication influences the success (critical or commercial) of films. The different nonverbal channels, or cues, explored are environment, physical characteristics, gestures, and touch. Within each of these channels, subtopics are examined including color, sound, physical attractiveness, costume design, and more. Rather than a conducting a study testing respondents on any physiological reactions to films, this is an extensive literature review supporting the claim that nonverbal cues do in fact influence the success of films, specifically, critical success. While each channel could also ...


Who Benefits From Blackness? The White Compulsion For Capital, Akira Milligan 2017 Columbia College Chicago

Who Benefits From Blackness? The White Compulsion For Capital, Akira Milligan

Cultural Studies Capstone Papers

This project will examine the change in representations of blackness and black character in commercially successful hip hop music through music videos directed by Hype Williams from 1995 to 2005. This research will use a womanist approach to address the significant historical influence of storytelling in the black narrative and how the emerging concepts of hypermasculinity and the degradation of the black body have seemingly become the new normal. These concepts largely contribute to the negative stereotypical perceptions of black identity that keeps black bodies marginalized because there is little diversity in the public representations of blackness while there exists ...


The Storyteller, Tristan Speed 2017 Loyola Marymount University

The Storyteller, Tristan Speed

Honors Thesis

An orphaned farmer in Ancient China gains the ability to have his stories come to life, but soon Cheng must choose between his fantasies and being the protagonist of his own story.


"The Destruction Of A Legacy": Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa Teran 2017 University of Nevada, Las Vegas

"The Destruction Of A Legacy": Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa Teran

UNLV Theses, Dissertations, Professional Papers, and Capstones

Media scandal has been a contributing factor to the American culture for centuries. However, ambiguity and pre-conceived notions arise when the media scandal is framed differently by various mediated outlets. This study investigates media scandal by examining the Bill Cosby sexual assault allegations and how the scandal is framed by the media. This study utilized agenda setting theory to explore the argument that the public will think of the Cosby scandal as highly important due to frequent exposure and how the media presents and frames the stories on this subject could ultimately impact public opinion on issues such as power ...


Journalism In The Digital Age: The Adaptation Of Facebook Live In News Organizations, Brittany Stephanis 2017 Syracuse University

Journalism In The Digital Age: The Adaptation Of Facebook Live In News Organizations, Brittany Stephanis

Syracuse University Honors Program Capstone Projects

Given the prevalence of technology and the ability to go live on mobile phones, journalists and news organizations alike are learning why Facebook Live is such an important tool. As part of my research, I found online articles explaining the impact Facebook Live has had on the journalism industry and interviewed three different experts on the subject. In doing so, I was able to demonstrate the perspectives of someone from network news, a print and online publication, as well as a well-versed academic. My short documentary covers the rise of “fake news” and citizen journalism on the social media platform ...


True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca 2017 University of Nevada, Las Vegas

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true-selves and how their usage affects life satisfaction and well-being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal ...


A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton 2017 East Tennessee State University

A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton

Undergraduate Honors Theses

This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may ...


Broadcast News Directors' Perceptions Of Race: A Survey Of Psychological And Sociological Measures, Amaya Nichele Worthem 2017 University of Nevada, Las Vegas

Broadcast News Directors' Perceptions Of Race: A Survey Of Psychological And Sociological Measures, Amaya Nichele Worthem

UNLV Theses, Dissertations, Professional Papers, and Capstones

Understanding the role of media in the lives of consumers has been a longstanding concern of various scholars. Although the news media do not tell consumers what to think explicitly, they do imply what consumers should think, via the contexts in which news is presented. The central thrust of this thesis is a psychological and sociological perception study of news directors’ implicit and explicit perceptions of race when creating news content. The aim is to discover whether an implicit or explicit racial bias can be found amongst some news directors when covering racial minority groups. A better understanding of bias ...


Social Relevance And Innovation In Public Radio, Malak Habbak 2017 Cal Poly Pomona

Social Relevance And Innovation In Public Radio, Malak Habbak

Butler Journal of Undergraduate Research

Since its founding, National Public Radio has been denied steady funding by the government and has therefore been focused and reliant on its audience for funding. This study explores National Public Radio’s (NPR) efforts to appeal to audiences by staying relevant and innovative in the face of changing technology and new media. The study content analyzes five years of news media coverage of NPR stations for news values and key messages. Out of 1,853 articles that were analyzed, about 23 percent were related to the stations’ efforts to remain socially relevant and innovative. Those articles were then examined ...


And That's The Word: Effects Of The Colbert Report On Political Knowledge And Participation, Nicholas Canfield 2017 Illinois State University

And That's The Word: Effects Of The Colbert Report On Political Knowledge And Participation, Nicholas Canfield

Stevenson Center for Community and Economic Development to Stevenson Center for Community and Economic Development—Student Research

The Colbert Report was a satirical, political, and “fake” news show that lasted for almost a decade on the Comedy Central Network. Although many scholars have argued the program was less impactful and influential than Jon Stewart’s The Daily Show, phenomena such as the “Colbert Bump” show a definite impact on the political lives of many Americans. Using four quantitative surveys from 2008 to 2012, this thesis investigates the effects of watching The Colbert Report on individuals’ political knowledge and political participation. Results indicate non-Republican viewers increased their political knowledge, but not participation, from watching the show. The educational ...


Transmitting Revolution: Radio, Rumor, And The 1953 East German Uprising, Michael Palmer Pulido 2017 Marquette University

Transmitting Revolution: Radio, Rumor, And The 1953 East German Uprising, Michael Palmer Pulido

Dissertations (2009 -)

This project examines public opinion in the Dresden Region of the German Democratic Republic from the end of World War II through the summer of 1953. I argue that the Socialist Unity Party (SED) projected its legitimacy through an official public sphere by representing publicness to its citizenry. Through banners, the press, and choreographed public demonstrations, it aimed to create the appearance of popular support. Even more significantly, the SED used radio to ground its legitimacy in a burgeoning post-war internationalism that bound residents of the GDR in an imagined community of socialist nations under Stalin’s leadership. At the ...


Newsroom: Panel: The Press & The President 3-28-2017, Roger Williams University School of Law 2017 Roger Williams University

Newsroom: Panel: The Press & The President 3-28-2017, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.


Promoting Your Department To High School Seniors, Jeremy H. Sarachan 2017 St. John Fisher College

Promoting Your Department To High School Seniors, Jeremy H. Sarachan

Academic Chairpersons Conference Proceedings

Increasingly departments must take charge of their recruitment, but most academics are new to public relations and marketing. What are the best methods to reach high school students? Led by a media and communication chair, this discussion will revolve around best practices that are both affordable and easy to manage.


The History Man On Television: Ideology And Mediated Embodiment, D. L. LeMahieu 2017 Lake Forest College

The History Man On Television: Ideology And Mediated Embodiment, D. L. Lemahieu

History Faculty Publications

No abstract provided.


Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera 2017 California Polytechnic State University, San Luis Obispo

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news industry ...


Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead 2017 Liberty University

Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead

Masters Theses

Since the conclusion of the Vietnam War, the American public and the Armed Forces have steadily drifted apart. This has resulted in a division between the people of the nation and the individuals that defend its values. Consequently, as this division increases, the American public is thankful of military servicemen, but believes that service is something others should do. Conversely, the military’s sole purpose is to protect and defend the nation, its people, and its values, but it has become more isolated. Additionally, military service is becoming a family tradition in which outsiders cannot easily understand the values and ...


Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter 2017 Southern Illinois University Edwardsville

Alternative Media And Normative Theory: A Case Of Ferguson, Missouri, Mark Anthony Poepsel, Chad Painter

Chad Painter

This paper, based on in-depth interviews with journalists at alternative and advocacy papers in St. Louis as well as interviews with live streaming protestors, a new breed of citizen journalist, applies six characteristics commonly associated with the alternative press to coverage of the protests and police crackdown in Ferguson, Missouri, between August 9, 2014, and March 2015. Journalists from the alternative newspaper in St. Louis focused on progressive or radical values less than the literature predicted. The African-American newspaper in St. Louis found itself influencing the national and global agenda regarding Ferguson and the ongoing oppression of blacks in the ...


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