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Western Kentucky University

Government Thesis

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Campaign Spending And Electoral Outcomes: 1977 Kentucky House And 1978 U.S. House And Senate Elections, Philip Henry Jos Jul 1980

Campaign Spending And Electoral Outcomes: 1977 Kentucky House And 1978 U.S. House And Senate Elections, Philip Henry Jos

Government Thesis

This research examined the relationship between campaign spending and electoral success in 1977 Kentucky House races and 1978 U.S. House and Senate races. The results indicated that the winning candidate’s percentage of campaign expenditure has a significant effect on the candidate’s vote percentage. This effect is greater in U.S. House races than in U.S. Senate races. In Kentucky House races, the effect of spending on electoral success was only significant in open seat races. Regression results confirmed the importance of challenger spending in congressional races and indicated that the effect of challenger expenditures on votes ...