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Full-Text Articles in Political Science

2018 Constitution Day Essay Contest 1st Place--Social Media: Unifier Or Divider, Claire Hilbrecht Jan 2018

2018 Constitution Day Essay Contest 1st Place--Social Media: Unifier Or Divider, Claire Hilbrecht

Constitution Day Essay Contest

No abstract provided.


2018 Constitution Day Essay Contest 2nd Place, Courtney Vice Jan 2018

2018 Constitution Day Essay Contest 2nd Place, Courtney Vice

Constitution Day Essay Contest

No abstract provided.


The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield Jan 2018

The Potential Electoral Influence Of Internet Memes, Sierra K. Hatfield

Oswald Research and Creativity Competition

The rising popularity of social media has affected the communication methods of political candidates within the United States. Given the online presence of candidates in recent years, this paper argues that it’s time to consider internet memes – one of the many facets most commonly found on social media – as political rhetoric. This paper seeks to discern which components of an internet meme are most effective in persuading a young voter, using a visually rhetorical approach to understand which characteristics make it most effective. The study also seeks to find which demographics are most likely to be influenced, using Cambridge ...


Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta Jan 2018

Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta

Communication Faculty Publications

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not ...