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What Constitutes The Success Or Failure Of Multinational Corporations (Mncs) In Foreign Markets? A Case Study Of Chinese And American Mncs, Shiwei Jiang
Graduate Program in International Studies Theses & Dissertations
Scholars have identified multinational corporations (MNCs) as increasingly important and influential actors in international politics. However, mainstream international studies scholarship has failed to explain why MNCs succeed or fail in entering foreign markets. Market entry is a particularly vexing question for U.S. and Chinese firms seeking to compete for each other's consumers. As this study shows, surprising differences in success among U.S. firms in China, as well as Chinese firms in the U.S., suggest that statist and market factors interact with corporate strategies in confounding ways. Through case studies in the internet, automobile and fast food ...