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Full-Text Articles in Political Science

A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy Dec 2010

A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy

Publicly Accessible Penn Dissertations

This dissertation presents a communication model of the impact of candidate character traits on vote preference and outlines how the communication environment surrounding US presidential elections influences the selection of salient candidate character traits, how these traits are framed by mediated communication, and reports their influence on vote preference which is dependent on voters’ level of news media use. A conceptualization of traits and the theoretical basis for how and why they may play a role in vote preference is presented and suggests traits provide an easily accessible heuristic allowing citizens to make predictions for future behavior of a candidate ...


The Strategy Of Presidential Campaigns, Jonathan Paul Day Jul 2010

The Strategy Of Presidential Campaigns, Jonathan Paul Day

Theses and Dissertations

Do campaigns have an effect on the outcome of elections? This question is usually answered using one of two methods. The first method is when political pundits examine the two opposing campaigns and judge which one had a greater impact on the polls. The second method is when political scientists use statistical methods to analyze whether a campaign had an effect on the election outcome. Both methods fail to consider the factors influencing campaign strategies and the effect these campaign strategies have on the election outcome.

A third method, which I present in this dissertation, uses a formal model. This ...


Have Nominating Conventions Lost Power?, Tyler Branz Jan 2010

Have Nominating Conventions Lost Power?, Tyler Branz

Electronic Theses and Dissertations

Do conventions still have relevance in the modern political world? Some call them glorified television infomercials for presidential candidates while others refer to them as admired pillars of American political history. Whichever viewpoints one identifies with, presidential conventions are interesting to study historically, and can be studied analytically. The following case studies examine the institution of the nominating convention: what they do, how they form, what they have accomplished and how they affect the voters. This study finds that conventions are still meaningful in American politics, particularly for affecting party unity, candidate image and, to a lesser degree, party platform.