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Elections

Theses/Dissertations

2009

Advertising and Promotion Management

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Full-Text Articles in Political Science

The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long Jun 2009

The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long

Honors Theses

The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news programs in order ...