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Electronic Theses & Dissertations Collection for Atlanta University & Clark Atlanta University

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Social Networking Sites (Sns) And Electoral Outcomes: How The Tools/Functions Can Be Used To Predict Electoral Outcomes, Abdul R. Sharif Dec 2017

Social Networking Sites (Sns) And Electoral Outcomes: How The Tools/Functions Can Be Used To Predict Electoral Outcomes, Abdul R. Sharif

Electronic Theses & Dissertations Collection for Atlanta University & Clark Atlanta University

This behavioral study examines the users’ engagement on social networking[ sites (SNS) in electoral races for public office in relation to their act of voting. This study was based on the premise that when certain criteria are met then SNS can be used as a predictive tool. The initial technique used was observations of the tools/functions on SNSs such as the “Like” button, favorable comments, retweets, friends/followers. Another technique used was surveys administered to individuals at political rallies, political debates, and college campuses to further analyze if their online engagement in politics translates to their physical participation. A ...