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Elections

Theses/Dissertations

University of Colorado, Boulder

Communication

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Full-Text Articles in Political Science

Mean Tweets: An Analysis Of Average Negativity In The 2016 Us Presidential Campaign, Aaron Chesler Jan 2017

Mean Tweets: An Analysis Of Average Negativity In The 2016 Us Presidential Campaign, Aaron Chesler

Undergraduate Honors Theses

The 2016 US Presidential Election is not just notable for its result, but for the historic mediated setting that provided the backdrop. This was not the first election to see widespread adoption of social media as campaign tools, but 2016 arguably saw some of the highest attention paid to the activity of the candidates in this medium. This paper will explore how the major party candidates used the micro-blogging website, Twitter, and more precisely how campaign negativity was expressed by both the candidates and the rest of the tweeting population. Conducted from the 26th of September to the 9 ...