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Elections

Theses/Dissertations

The College at Brockport: State University of New York

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Full-Text Articles in Political Science

Civic Engagement In Battleground States, Chloe Macdonald May 2013

Civic Engagement In Battleground States, Chloe Macdonald

Senior Honors Theses

There are many different ways to view the impact of living in a political battleground state. One can look at vote choice, civic engagement levels, advertising effects, or political engagement levels. All of these factors, plus many more contribute to the battleground effect. The battleground effect, as we call it, is the result of exposure to massive amounts of political media and influence from campaigns during presidential elections. Advertising is a major way in which battleground states differ from safe states. Beginning with Bill Clinton’s campaign in 1992 many campaign managers have employed a strategy of purchasing ads in ...