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Political Science Commons

Open Access. Powered by Scholars. Published by Universities.®

2019

Social Influence and Political Communication

South Dakota State University

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Full-Text Articles in Political Science

Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson Jan 2019

Make The Inaugural Great Again: A Rhetorical Analysis Of Donald J. Trump’S Inaugural Address, Danielle F. Dickerson

Electronic Theses and Dissertations

In this thesis, I utilized three distinct theories (ideographs, dramatism, and the bully pulpit) to rhetorically analyze and assess President Trump’s 2017 inaugural address. Ultimately, I analyzed whether Trump deviated from Campbell and Jamieson’s (1985) presidential inaugural expectations. While the presidential inaugural address was the only text analyzed, implications were drawn from Trump’s rhetoric leading up to and within the inaugural. This thesis also analyzed Trump’s rhetoric through social media, specifically Twitter, and looked at the context surrounding the inaugural. I suggest, through my research, that Trump does deviate from the traditional framework of the inaugural ...