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Political Science Commons

Open Access. Powered by Scholars. Published by Universities.®

2017

Social media

Senior Theses and Capstone Projects

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Full-Text Articles in Political Science

Presidential Campaigns And Social Networks: How Clinton And Trump Used Facebook And Twitter During The 2016 Election, Jack Davis May 2017

Presidential Campaigns And Social Networks: How Clinton And Trump Used Facebook And Twitter During The 2016 Election, Jack Davis

Senior Theses and Capstone Projects

The advancement in social media technology has greatly improved how people from around the world can communicate with each other. This has been quite apparent during the 2016 presidential election year, as many people have taken to social media to find their news sources and share opinions. This paper examines the use of Facebook and Twitter by the Clinton and Trump campaigns to connect with voters. These two modes of communication have been used by the campaigns to advertise their campaign and take stances on a variety of issues. By using content analysis, data from the two campaigns’ social media ...