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Political Science Commons

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2014

Graduate Theses and Dissertations

Communication

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Full-Text Articles in Political Science

Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman Jan 2014

Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman

Graduate Theses and Dissertations

This research sought to determine how and if political polarization is affecting behavior on Facebook. An online survey was constructed to measure levels of polarization, offline political activity, online political activity, and active avoidance behaviors on Facebook. The survey was conducted over 4 weeks. I found that those who encounter a higher amount of political content and discussions on Facebook also reported a higher number of active avoidance behaviors over all. This group was also more likely to report unFriending someone because of something that Friend posted related to political or social issues.

Those with a higher number of reported ...