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Political Science Commons

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2013

Communication

Graduate Theses and Dissertations

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Full-Text Articles in Political Science

Elections And The Third-Person Effect: Voters' Perception Of The 2012 First Presidential Debate's Effects, Ge Wang Jan 2013

Elections And The Third-Person Effect: Voters' Perception Of The 2012 First Presidential Debate's Effects, Ge Wang

Graduate Theses and Dissertations

The first presidential debate in 2012 was unique, in that it significantly changed the original balance and the commonly predicted election outcome. This survey study is theoretically based on the third-person effect approach, aiming to investigate the perceived self-other discrepancy with regards to how the presidential debate influenced voters' knowledge, attitudes and choices. Results showed that there was a stronger third-person effect on the recipients of negative content than those of positive content, but people with stronger party identification would not change their candidate preference by only watching the first presidential debate. This study brings a unique contribution to the ...