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A Comparative Study Of The Role Of Certain Political Communications Strategies Contrasting The 1980 Incumbent Campaign Of Jimmy Carter And The 1984 Incumbent Campaign Of Ronald Reagan, Brian Canady
Communication Studies Undergraduate Theses
In this study, we will examine the effects that strategies, for the use of available political communication channels, can have on potential and existing political careers. Using the incumbent campaigns of Jimmy Carter and Ronald Reagan, we will discuss the ability of each to utilize these strategies in their campaign communication, and the effect which those abilities had on their political success, or lack thereof. Mr. Reagan, we will see, has been extremely successful in his use of communication channels. Mr. Carter, on the other hand, attempted, but was unsuccessful at communicating a positive public image. In order to be ...