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Political Science Commons

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Theses/Dissertations

2008

George W. Bush

Articles 1 - 1 of 1

Full-Text Articles in Political Science

Attacking Ethos: The Rhetorical Use Of Uncertainty In The 2004 Election, Theron Allen Verdon May 2008

Attacking Ethos: The Rhetorical Use Of Uncertainty In The 2004 Election, Theron Allen Verdon

Dissertations

The rhetorical use of uncertainty in political communication (and other areas) has many implications. Uncertainty plays a major role in everyday life. Therefore, it likely plays a major role in political decision-making. Research has shown that uncertainty about a candidate affects a voter's voting preference. Uncertainty usually affects voter decisions. Uncertainty was a factor in the 2004 presidential election. The Bush-Cheney Campaign used uncertainty to corrupt the ethos of the Democratic nominee, Senator John Kerry. The Bush-Cheney campaign rhetorically manipulated information about Senator Kerry to create a perception of a leader whose actions revealed an unpredictable flip-flopper. A lack ...