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Articles 1 - 3 of 3

Full-Text Articles in Political Science

Approval Of George W. Bush: Economic And Media Impacts, Gino Tozzi Jr. Jan 2011

Approval Of George W. Bush: Economic And Media Impacts, Gino Tozzi Jr.

Wayne State University Dissertations

George W. Bush's approval rate had its shares of ups and downs. In this time series study I analyze the empirical evidence of the media's and economy's impact on his approval rate from 2001-2009. People tend to hold the president responsible for the country's economic performance and the media influences people's opinions of the president through agenda setting and priming. I operationalize the media influence on people into an independent variable. My economic independent variables are the monthly percent change in inflation rate, unemployment rate, and personal income. The dependent variable is the president's ...


A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy Dec 2010

A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy

Publicly Accessible Penn Dissertations

This dissertation presents a communication model of the impact of candidate character traits on vote preference and outlines how the communication environment surrounding US presidential elections influences the selection of salient candidate character traits, how these traits are framed by mediated communication, and reports their influence on vote preference which is dependent on voters’ level of news media use. A conceptualization of traits and the theoretical basis for how and why they may play a role in vote preference is presented and suggests traits provide an easily accessible heuristic allowing citizens to make predictions for future behavior of a candidate ...


Attacking Ethos: The Rhetorical Use Of Uncertainty In The 2004 Election, Theron Allen Verdon May 2008

Attacking Ethos: The Rhetorical Use Of Uncertainty In The 2004 Election, Theron Allen Verdon

Dissertations

The rhetorical use of uncertainty in political communication (and other areas) has many implications. Uncertainty plays a major role in everyday life. Therefore, it likely plays a major role in political decision-making. Research has shown that uncertainty about a candidate affects a voter's voting preference. Uncertainty usually affects voter decisions. Uncertainty was a factor in the 2004 presidential election. The Bush-Cheney Campaign used uncertainty to corrupt the ethos of the Democratic nominee, Senator John Kerry. The Bush-Cheney campaign rhetorically manipulated information about Senator Kerry to create a perception of a leader whose actions revealed an unpredictable flip-flopper. A lack ...