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Political Science Commons

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Theses/Dissertations

Communication

2019

Attitude change

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Full-Text Articles in Political Science

Digital Political Information Consumption And Ambivalent Political Attitudes., Dane Ryan Warner Aug 2019

Digital Political Information Consumption And Ambivalent Political Attitudes., Dane Ryan Warner

Electronic Theses and Dissertations

Understating how individuals form, reinforce, or change attitudes has a long history in political science research. This study seeks to contribute to the existing literature by bridging the gap between the ambivalence and digital political communications literature by examining the relationship between digital political information consumption and ambivalent political attitudes. Using the American National Election Studies 2016 Time Series Study, I examine the role of digital political information consumption as a moderator of value conflict and ambivalent political attitudes. The findings suggest that increased levels of information gather significantly reduce group ambivalence, candidate ambivalence, and value ambivalence.