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Political Science Commons

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Theses/Dissertations

Communication

2018

The University of Southern Mississippi

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Full-Text Articles in Political Science

A Meat Paradox: Media's Role In Mitigating The Omnivore's Dilemma, Karyn Lewis May 2018

A Meat Paradox: Media's Role In Mitigating The Omnivore's Dilemma, Karyn Lewis

Master's Theses

The purpose of this research is to identify and understand media’s role in meat consumption and a disassociation of meat and its animal of origin. This study questions consumer behavior based on media portrayals of meat products as well as how consumers perceive these portrayals, meat consumption patterns based on media and family influence, and the types and levels of satisfaction (ex: self-esteem or masculinity) consumers receive from meat products.

A quantitative research approach was proposed for this study. The primary research method was a survey among students, faculty and staff at The University of Southern Mississippi. A total ...