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Political Science Commons

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Theses/Dissertations

Communication

2008

Journalism and mass communication;

Articles 1 - 2 of 2

Full-Text Articles in Political Science

Greenpeace Cyberadvocacy: Message Strategies And The Framing Of The "Say No To Genetic Engineering" Campaign, Avril Adrianne B. De Guzman Jan 2008

Greenpeace Cyberadvocacy: Message Strategies And The Framing Of The "Say No To Genetic Engineering" Campaign, Avril Adrianne B. De Guzman

Retrospective Theses and Dissertations

A content analysis was conducted to examine campaign message characteristics and the framing of genetic engineering (GE) in news articles published in sites dedicated to two countries with different policy stances toward GE---Australia (precautionary) and Philippines (permissive).;The findings show the intent to generate awareness and encourage information seeking among audiences. Logical reasoning that highlighted risks using negative appeals indicate latent and aware publics as target audiences. The Australian and Philippine sites showed spikes in news items published preceding the commercial release of GM crops. In both countries, biotechnology policy was the most dominant frame used. The Philippines used significantly ...


Framing China: How U.S. Media Reported Eight U.S. State Visits By Top Chinese Leaders, Yao Chang Jan 2008

Framing China: How U.S. Media Reported Eight U.S. State Visits By Top Chinese Leaders, Yao Chang

Retrospective Theses and Dissertations

This thesis examined ways in which eight Chinese leaders' state visits to the United States have been portrayed in terms of coverage and news framing in The New York Times, The Washington Post, Time, and Newsweek. This study included content analysis of both text and photos. It was expected that the content would match the underlying political and economic situations. However, results show coverage does not always fit into economic and political categories. Exceptions occurred when unexpected incidents took place such as protests in the Tiananmen Square Incident. Generally, text coverage was balanced, with positive and negative items in most ...