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Communication

Wayne State University Dissertations

Media effects

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Full-Text Articles in Political Science

Political Content And Political Behavior: Using Functional Theory To Test The Ability Of Political Content To Stimulate Political Interest, Ryan Stouffer Jan 2015

Political Content And Political Behavior: Using Functional Theory To Test The Ability Of Political Content To Stimulate Political Interest, Ryan Stouffer

Wayne State University Dissertations

The health of the American democracy is up for debate. Digital natives will decide the future of this democracy. Fewer digital natives--those who have grown up with Internet access--are engaging in formal political participation, compared to their parents. Digital natives lack the information needed to participate. This study examined the effects of interactive political content on digital natives' political information efficacy (PIE) through an experiment. The results revealed a decrease in the participants' political confidence and a decrease in the likelihood they would vote. Exposure to political information harmed most digital natives' PIE and reinforced political attitudes in some. The ...