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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


The Coevolution Of Networks And Political Attitudes, David Lazer, Brian Rubineau, Carol Chetkovich, Nancy Katz, Michael Neblo Nov 2010

The Coevolution Of Networks And Political Attitudes, David Lazer, Brian Rubineau, Carol Chetkovich, Nancy Katz, Michael Neblo

David Lazer

How do attitudes and social affiliations co-evolve? A long stream of research has focused on the relationship between attitudes and social affiliations. However, in most of this research the causal relationship between views and affiliations is difficult to discern definitively: Do people influence each other’s views so that they converge over time or do they primarily affiliate (by choice or happenstance) with those of similar views? Here we use longitudinal attitudinal and whole network data collected at critical times (notably, at the inception of the system) to identify robustly the determinants of attitudes and affiliations. We find significant conformity ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Sex V. Race, Again, Tracy A. Thomas Jul 2010

Sex V. Race, Again, Tracy A. Thomas

Tracy A. Thomas

In this book, feminists speak out on race and gender in the 2008 presidential campaign. Who should be first? With Barack Obama and Hillary Clinton as frontrunners, the 2008 Democratic primary campaign was a watershed moment in U.S. history. Offering the choice of an African American man or a white woman as the next Democratic candidate for president, the primary marked an unprecedented moment—but one that painfully echoed previous struggles for progressive change that pitted race and gender against each other. Who Should Be First? collects key feminist voices that challenge the instances of racism and sexism during ...


War Powers In The Obama Administration, Ryan C. Hendrickson Jul 2010

War Powers In The Obama Administration, Ryan C. Hendrickson

Ryan C. Hendrickson

With the arrival of a new American president in 2009, the power and constitutional authority of the commander in chief to engage in military action remains as relevant as ever. Barack Obama inherited a war in Iraq, has worked with the North Atlantic Treaty Organization to initiate a 17,000 American combat troop surge in Afghanistan in March 2009 and another increase of 30,000 personnel later that year, more than doubling the total American presence. He also permitted American Navy Seals to use force against Somali pirates in the first months of his presidency. In addition, nuclear development and ...


Politiques Envers Les Migrants Hautement Qualifiés: Analyse Comparée Du Canada, Etats-Unis Et Union Européenne, Hristina Petrova Jul 2010

Politiques Envers Les Migrants Hautement Qualifiés: Analyse Comparée Du Canada, Etats-Unis Et Union Européenne, Hristina Petrova

Hristina Petrova

My Master’s thesis is among the few, if not the only work which examines in comparative perspective the public policies of Canada, USA and EU (EU level) in the field of highly skilled migration. I find that this type of migration is understudied, not supported by any of the migration-related organizations, most probably due to its business nature. The triple case study explores the Canadian federal points-based system and the Provincial Programs; the US Green Cards and the H-1B visas; and the EU directive concerning the Blue Cards. My original contribution to the field goes as far as I ...


Contesting The Dinosaur Image: The Labor Movement’S Search For A Future, Richard W. Hurd May 2010

Contesting The Dinosaur Image: The Labor Movement’S Search For A Future, Richard W. Hurd

Richard W Hurd

[Excerpt] But the increased effectiveness of labor's political activities has not resulted in major improvements legislatively, and now there is a hostile President who opposes nearly every aspect of the union policy agenda. The promise for the future lies in the demonstrated ability to mobilize at the grassroots. But there are recent signs that national unions are breaking ranks and pursuing narrow self interest. The USWA joined with the steel industry to persuade the Bush administration to restrict imports, and even hinted at a possible endorsement for his reelection in 2004 (Murray). The UMWA has praised the president's ...


A Tale Of Two Campaigns: A Comparative Assessment Of The Internet In French And Us Presidential Elections, Dylan Kissane Apr 2010

A Tale Of Two Campaigns: A Comparative Assessment Of The Internet In French And Us Presidential Elections, Dylan Kissane

Dylan Kissane

French politicians, like those in democracies around the world, were enthralled by the success of Democratic candidate Barack Obama in the 2008 US Presidential elections. Part of that thrall sprung from the candidate’s embrace of internet campaigning and his use of Web 2.0 tools to communicate his ideas, raise campaign funds and break through to voters that might otherwise not be reached through traditional and mainstream media campaigning. In the wake of Obama’s win, speculation emerged that internet and Web 2.0 campaigning would soon become a key tool in French politics, particularly at the personality-driven and ...


Examining The Influences Over Roll Call Voting In Multiple Issue Areas: A Comparative U.S. State Analysis, Shannon Jenkins Mar 2010

Examining The Influences Over Roll Call Voting In Multiple Issue Areas: A Comparative U.S. State Analysis, Shannon Jenkins

Shannon Jenkins

Examinations of roll call voting have found issue salience affects the influences over roll call voting in different issue areas. However, it is unclear whether these findings can be extended to legislatures generally as studies have focused only on the U.S. congress or one U.S. state legislature. This article examines the influences over roll call voting in fifteen issue areas in five legislative chambers in four U.S. states. The results show the influences over roll call voting vary based on issue salience, but chamber variations suggest features in the political environment, such as party competition and the ...


Long Lines At Polling Stations? Observations From An Election Day Field Study, Douglas M. Spencer, Zachary S. Markovits Feb 2010

Long Lines At Polling Stations? Observations From An Election Day Field Study, Douglas M. Spencer, Zachary S. Markovits

Douglas M. Spencer

This pilot study represents the first systematic attempt to determine how common lines are on Election Day, at what times of day lines are most likely to form, what are the bottlenecks in the voting process, and how long it takes an average citizen to cast his or her ballot. This study highlights the importance of evaluating polling station operations as a three-step process: arrival, check-in, and casting a ballot. We collected data during the 2008 presidential primary election in California, measuring the efficiency of the operational components of 30 polling stations across three counties. We found statistically significant, and ...


Suplementary Materials For Examining The Influence Of Roll Call Voting In Multiple Issue Areas, Shannon Jenkins Feb 2010

Suplementary Materials For Examining The Influence Of Roll Call Voting In Multiple Issue Areas, Shannon Jenkins

Shannon Jenkins

Full tables for March 2010 Journal of Legislative Studies publication. Article Abstract: Examinations of roll call voting have found issue salience affects the influences over roll call voting in different issue areas. However, it is unclear whether these findings can be extended to legislatures generally as studies have focused only on the U.S. congress or one U.S. state legislature. This article examines the influences over roll call voting in fifteen issue areas in five legislative chambers in four U.S. states. The results show the influences over roll call voting vary based on issue salience, but chamber variations ...


Haiti Needs Socialism, David E. Clark Jan 2010

Haiti Needs Socialism, David E. Clark

David E Clark

Bill Clinton said that the Tsunami survivors six years ago deserved the chance to decide their own future. Haiti deserves the same hands-off approach as they rebuild after the 2010 earthquake. Aristide should be allowed to return and work with Venezuela and Cuba. If he decides to implement the same socialist reforms that have worked elsewhere in the Americas, so be it.


The Government Shareholder: Regulating Public Ownership Of Private Enterprise, Benjamin A. Templin Jan 2010

The Government Shareholder: Regulating Public Ownership Of Private Enterprise, Benjamin A. Templin

Benjamin A. Templin

During the subprime financial crisis of 2007-2009, the U.S. transformed its policies from a focus on privatization and deregulation to one where the government plays an active role as a market participant. By the end of the 2009 fiscal year, the U.S. government became one of the largest shareholders in the world owning a portfolio of investments valued at $959 billion. Some pundits condemned the investments as socialism. The sudden increase in the government portfolio is better understood as a Keynesian response to market failure rather than a change in the political economy. However, the dramatic increase in ...


"An Inside-Outsider Or An Outside-Insider?: The Republican Primary Campaign Of Ron Paul From A Third-Party Perspective", Adam Chamberlain Jan 2010

"An Inside-Outsider Or An Outside-Insider?: The Republican Primary Campaign Of Ron Paul From A Third-Party Perspective", Adam Chamberlain

Adam Chamberlain

No abstract provided.


Identifying Central Actors: A Network Analysis Of The 2009-2010 Health Reform Debate, Jennifer Hayes Clark, Stacey Pelika, Elizabeth Rigby Jan 2010

Identifying Central Actors: A Network Analysis Of The 2009-2010 Health Reform Debate, Jennifer Hayes Clark, Stacey Pelika, Elizabeth Rigby

Jennifer Hayes Clark

The fragmented design of American institutions intentionally diffuses authority among political actors. As a result, tracing the (often changing) distribution of power is essential to better understanding the policymaking process. In this paper, we capitalize on the current health care debate’s multidimensionality and its high salience, as reflected in the extensive media coverage it has attracted. Through network analysis of daily news articles from five news sources that vary in approach and audience, we assess the centrality of each Member of Congress to the health care debate in general, as well as at each stage of this recent policy ...


The Traditional View Of Hamilton's Federalist No. 77 And An Unexpected Challenge: A Response To Seth Barrett Tillman, Jeremy D. Bailey Jan 2010

The Traditional View Of Hamilton's Federalist No. 77 And An Unexpected Challenge: A Response To Seth Barrett Tillman, Jeremy D. Bailey

Jeremy D Bailey

In Federalist No. 77, Alexander Hamilton writes that the Senate's consent would be necessary to "displace" a federal executive officer. Because Hamilton is well known as a defender of executive power, this comment has long been a puzzle. Seth Barrett Tillman proposes to solve this puzzle by reading "displace" as "replace" rather than "remove." If Tillman is correct, then he would not only solve a major interpretative dilemma, but also would liberate those who argue on originalist grounds for unilateral presidential removal powers. This paper responds to Tillman's argument by considering three ways to consider Hamilton's No ...


The Traditional View Of Hamilton’S Federalist No. 77 And An Unexpected Challenge: A Response To Seth Barrett Tillman, Jeremy D. Bailey Jan 2010

The Traditional View Of Hamilton’S Federalist No. 77 And An Unexpected Challenge: A Response To Seth Barrett Tillman, Jeremy D. Bailey

Jeremy D Bailey

In Federalist No. 77, Alexander Hamilton writes that the Senate's consent would be necessary to "displace" a federal executive officer. Because Hamilton is well known as a defender of executive power, this comment has long been a puzzle. Seth Barrett Tillman proposes to solve this puzzle by reading "displace" as "replace" rather than "remove." If Tillman is correct, then he would not only solve a major interpretative dilemma, but also would liberate those who argue on originalist grounds for unilateral presidential removal powers. This paper responds to Tillman's argument by considering three ways to consider Hamilton's No ...


The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts Jan 2010

The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts

Brian W Dotts

No abstract provided.


Most Claims Settle: Implications For Alternative Dispute Resolution From A Profile Of Medical Malpractice Claims In Florida, Mirya R. Holman, Neil Vidmar Jan 2010

Most Claims Settle: Implications For Alternative Dispute Resolution From A Profile Of Medical Malpractice Claims In Florida, Mirya R. Holman, Neil Vidmar

Mirya R Holman

The public image of medical malpractice cases is one of a courtroom, with an injured plaintiff, lawyers, and a judge. However, the reality of malpractice claims is very different. Approaching the study of alternative dispute resolution methods for medical malpractice claims with an eye towards identifying those contexts by which the claims are resolved, this article focuses on the institutional and informal processes of resolving disputes. These processes include both statutory procedural requirements and informal settlements, many of which occur prior to the filing of a lawsuit. A profile of medical malpractice claims in Florida from 1990 through 2008, indicates ...


Counting The Cost, Marc A. Clauson Jan 2010

Counting The Cost, Marc A. Clauson

Marc A. Clauson, J.D., Ph.D.

No abstract provided.


The Polarized Presidency: Depth And Breadth Of Public Partisanship, Brian Newman, Emerson Siegle Dec 2009

The Polarized Presidency: Depth And Breadth Of Public Partisanship, Brian Newman, Emerson Siegle

Brian Newman

This essay examines the extent of partisan polarization in the public's views of the president from 1972 to 2008, extending earlier studies by placing the George W. Bush administration in historical context and exploring the depth and breadth of polarization. The authors find that the party gap in presidential approval has grown significantly over time. Moreover, more inpartisans strongly approve of the president and more outpartisans strongly disapprove. In addition, polarization has become broader as assessments of economic conditions, the president's handling of foreign relations, perceptions of the ideological difference between the president and citizens, and views of ...


'Rally Round The Flag’ Events For Presidential Approval Research, Brian Newman, Andrew Forcehimes Dec 2009

'Rally Round The Flag’ Events For Presidential Approval Research, Brian Newman, Andrew Forcehimes

Brian Newman

Since Mueller's [Mueller, J., 1970. Presidential popularity from Truman to Johnson. The American Political Science Review 64 (1), 18-34.] pioneering study, students of presidential approval ratings have agreed that major events affect these ratings. Despite this consensus, there is wide divergence in the ways that scholars have selected events for inclusion in models of approval ratings. This inconsistency inhibits direct comparisons across studies and raises the possibility that results are contingent on those selection criteria. Thus, what we have learned about the impact of various factors that may affect approval may depend on the details of selection criteria. Practically ...


The Electoral Consequences Of Party Loyalty In Congress, Jamie Carson, Gregory Koger, Matthew J. Lebo, Everett Young Dec 2009

The Electoral Consequences Of Party Loyalty In Congress, Jamie Carson, Gregory Koger, Matthew J. Lebo, Everett Young

Gregory Koger

To what extent is party loyalty a liability for incumbent legislators? Past research on legislative voting and elections suggests that voters punish members who are ideologically “out of step” with their districts. In seeking to move beyond the emphasis in the literature on the effects of ideological extremity on legislative vote share, we examine how partisan loyalty can adversely affect legislators' electoral fortunes. Specifically, we estimate the effects of each legislator's party unity—the tendency of a member to vote with his or her party on salient issues that divide the two major parties—on vote margin when running ...


Cooperative Party Factions In American Politics, Gregory Koger, Seth Masket, Hans Noel Dec 2009

Cooperative Party Factions In American Politics, Gregory Koger, Seth Masket, Hans Noel

Gregory Koger

What are the primary factions within the Democratic and Republican parties, and to what extent do rival factions cooperate? We address these questions using a unique data set of information sharing between party organizations, media outlets, 527s, and interest groups. Using social network methods, we identify two major information-sharing clusters, or expanded party networks; these networks correspond to a liberal/Democratic grouping and a conservative/Republican grouping. We further identify factions within each party network, but we find a high degree of cooperation between party factions. That is, our data suggest that beneath the intraparty disagreements we observe in primary ...


Whose Statehouse Democracy?: Policy Responsiveness To Poor Vs. Rich Constituents In Poor Vs. Rich States, Elizabeth Rigby, Gerald C. Wright Dec 2009

Whose Statehouse Democracy?: Policy Responsiveness To Poor Vs. Rich Constituents In Poor Vs. Rich States, Elizabeth Rigby, Gerald C. Wright

Elizabeth Rigby

No abstract provided.


Does Electoral Reform Increase (Or Decrease) Political Equality?, Elizabeth Rigby, Melanie J. Springer Dec 2009

Does Electoral Reform Increase (Or Decrease) Political Equality?, Elizabeth Rigby, Melanie J. Springer

Elizabeth Rigby

Over recent decades, the American states have implemented electoral reforms making it easier for citizens to register and vote. This paper examines the “equality effects” of these reforms: the degree to which reform serves to equalize or further skew participation rates between the rich and poor. Using the Voter Supplement to the Current Population Survey, we generate state-level estimates of income bias in registration and voting for elections from 1978-2008. Findings support our theory that some electoral reforms promote equality, while others further stratify the electorate—particularly when state registration rolls are already unrepresentative in terms of income groups.


The Politics Measurement Makes: Performance Management In The Obama Era, Donald Moynihan Dec 2009

The Politics Measurement Makes: Performance Management In The Obama Era, Donald Moynihan

Donald Moynihan

President Obama assumed leadership of the state in an era of governance by performance management. While sometimes dismissed as a technocratic tool, performance management has profound implications for how the state is governed - impacting the distribution of administrative power, the capacity to exert control and accountability, and the means by which citizens experience the state. This article examines the transition of performance systems between the presidencies of George W. Bush and Barack Obama, which was marked by a mixture of continuity and change. Both presidents identified performance as the central organizing theme for their management initiatives. The enthusiastic adoption of ...


White House Staff, Justin S. Vaughn, José D. Villalobos Dec 2009

White House Staff, Justin S. Vaughn, José D. Villalobos

José D. Villalobos

The White House Staff provides the bureaucratic framework that makes presidential leadership possible. Even though modern presidents continue to face constraints by the constitutional structure and political reality in successfully straddling the expectations gap that continues to enlarge, the staff presents the president with his best opportunity to anticipate and exploit leadership opportunities in the best case and manage crisis and cope with challenges in the worst. In recent decades, scholarly efforts to analyze the influence and importance of the White House staff has continued apace the institution’s own evolution. In this chapter, we evaluate the state of these ...