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Theses and Dissertations

2009

Framing

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Multiple Frame Environments And Mediating Factors: Does Context Affect Opinion On Same-Sex Marriage And Civil Unions?, James Scott Krueger Jul 2009

Multiple Frame Environments And Mediating Factors: Does Context Affect Opinion On Same-Sex Marriage And Civil Unions?, James Scott Krueger

Theses and Dissertations

This dissertation examines the effects of issue frames and individual-level mediating factors on attitudes toward same-sex marriage and civil unions. It employs three survey experiments to test both competing and non-competing frame environments, an advance which will clarify the effect of these environments on public opinion. Prior literature on multiple frame environments has failed to reach consensus on the effects of multiple frame environments (MFEs) on public opinion, MFEs may: moderate subject opinion or facilitate stronger connections between subject core values and issue opinions.

Results indicate that frame effects vary with framing environment: subjects presented with two persuasive frames advocating ...