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Singapore Management University

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Tweets And Votes: A Study Of The 2011 Singapore General Election, Marko M. Skoric, Nathaniel D. Poor, Palakorn Achananuparp, Ee Peng Lim, Jing Jiang Jan 2012

Tweets And Votes: A Study Of The 2011 Singapore General Election, Marko M. Skoric, Nathaniel D. Poor, Palakorn Achananuparp, Ee Peng Lim, Jing Jiang

Research Collection School Of Information Systems

This study focuses on the uses of Twitter during the elections, examining whether the messages posted online are reflective of the climate of public opinion. Using Twitter data obtained during the official campaign period of the 2011 Singapore General Election, we test the predictive power of tweets in forecasting the election results. In line with some previous studies, we find that during the elections the Twitter sphere represents a rich source of data for gauging public opinion and that the frequency of tweets mentioning names of political parties, political candidates and contested constituencies could be used to make predictions about ...