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Caroline Heldman

Sociology

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Out-Of-Body Image, Caroline Heldman Dec 2007

Out-Of-Body Image, Caroline Heldman

Caroline Heldman

On a typical day, you might see ads featuring a naked woman's body tempting viewers to buy an electronic organizer, partially exposed women's breasts being used to sell fishing line, or a woman's rear-wearing only a thong-being used to pitch a new running shoe. [...] Dove beauty products launched a much-lauded advertising campaign that used "real women" (i.e., not super-skinny ones) instead of models, but then Dove's parent company, Unilever, put out hypersexual ads for Axe men's body spray that showed the fragrance driving scantily clad women into orgiastic states.