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Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Sampson, Flemon Davis, 1875-1967 (Mss 342), Manuscripts & Folklife Archives Oct 2010

Sampson, Flemon Davis, 1875-1967 (Mss 342), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 342. Family correspondence of Flemon Davis "Flem" Sampson, attorney, judge, and governor of Kentucky from 1927-1931. Includes correspondence of Sampson, his wife, daughter and their families, and miscellaneous papers.


Hale, Robert Earl, B. 1894 (Sc 2387), Manuscripts & Folklife Archives Oct 2010

Hale, Robert Earl, B. 1894 (Sc 2387), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2387. "The Successors of the Whig Party in Kentucky," by Robert Earl Hale, a thesis submitted in partial fulfillment of the requirements for the Master of Arts degree, Indiana University, Bloomington, Indiana, 1925.


Gilliam, William D. (Sc 2386), Manuscripts & Folklife Archives Oct 2010

Gilliam, William D. (Sc 2386), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2386. "The Public Career of Robert Perkins Letcher," by William D. Gilliam, a thesis submitted in partial fulfillment of the requirements for the Doctor of Philosophy degree, Indiana University, Bloomington, Indiana, 1941.


Minton, John Dean, 1921-2008 (Sc 2373), Manuscripts & Folklife Archives Oct 2010

Minton, John Dean, 1921-2008 (Sc 2373), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2373. "The Political Prosecution and Trials of Caleb Powers" by John Dean Minton, a thesis submitted in partial fulfillment of the requirements for the Master of Arts degree, University of Kentucky, Lexington, Kentucky, 1947.


Mccalister, Virginia May (Sc 2365), Manuscripts & Folklife Archives Oct 2010

Mccalister, Virginia May (Sc 2365), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2365. "The Political Career of Ollie M. James" by Virginia M. McCalister, a thesis submitted in partial fulfillment of the requirements for the Master of Arts degree, Indiana University, Bloomington, Indiana, 1933.


Richards, Frances (Sc 2363), Manuscripts & Folklife Archives Oct 2010

Richards, Frances (Sc 2363), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2363. "John Rowan" by Frances Richards, a thesis submitted in partial fulfillment of the requirements for the Master of Arts degree, Indiana University, Bloomington, Indiana, 1930.


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


Underwood Letters, 1820-1859 (Sc 2326), Manuscripts & Folklife Archives Sep 2010

Underwood Letters, 1820-1859 (Sc 2326), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2326. Letters to John J. Crittenden from Joseph Rogers Underwood and his brother Warner Lewis Underwood, Bowling Green, chiefly related to the political situation in Kentucky and the United States from 1820 to 1859. Also, one letter to Crittenden from J.B. Temple related to a possible 1852 Senatorial contest between Crittenden and Joseph Rogers Underwood.


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Underwood, Joseph Rogers, 1791-1876 (Sc 2329), Manuscripts & Folklife Archives Sep 2010

Underwood, Joseph Rogers, 1791-1876 (Sc 2329), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2329. Ten letters of Joseph Rogers Underwood to Thomas S. Jesup regarding his management of Jesup's land holdings in Kentucky and Jesup's involvement in the Second Seminole War in Florida; also one letter (1853) to John M. Clayton regarding Congressional matters.


Underwood, Joseph Rogers, 1791-1876 (Sc 2328), Manuscripts & Folklife Archives Sep 2010

Underwood, Joseph Rogers, 1791-1876 (Sc 2328), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2328. Typescript of a diary kept by Joseph Rogers Underwood, 1834-1850, in which he records everyday occurrences at home in Bowling Green, Kentucky and in Washington, D.C., where he served in the U.S. House of Representatives,1835-1843, and the U.S. Senate, 1847-1853. Interspersed throughout are comments by his second wife, Elizabeth (Cox) Underwood. Also includes a document containing information about Thomas Rogers and an “Account of the Escape of Prisoners from Fort Warren, Boston Harbor” written by Douglas Gordon.


Sumpter, Ward Cullin, 1902-1977 (Sc 2318), Manuscripts & Folklife Archives Aug 2010

Sumpter, Ward Cullin, 1902-1977 (Sc 2318), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2318. Chemistry notebook of Ward Cullin Sumpter, probably kept about 1930 while he was a doctoral student at Yale University. Includes other miscellaneous documents: a tribute to a church's departing pastor, a draft petition in support of an anti-cigarette law, and a poem relating to the 1928 presidential election.


The Republican-Liberal Continuum: De-Polarizing The Historiographical Debate, Katrina Loulousis Combs Aug 2010

The Republican-Liberal Continuum: De-Polarizing The Historiographical Debate, Katrina Loulousis Combs

M.A. in Philosophy of History Theses

The historiography of the American Revolution and the Early National Period remains a polarized debate. Historians attribute either classical Whig republican ideology or classical liberal ideology to influencing those periods. However, republicanism and liberalism exist along a philosophical and practical continuum. Because Louis Hartz attributed American liberalism exclusively to John Locke, I first examine Locke’s relationship to Algernon Sidney, observing similarities between these exemplars of liberalism and republicanism. Next I examine the confluence of Thomas Reid’s commonsense moral philosophy (via John Witherspoon) and republicanism, particularly concerning views on man and moral liberty. These commonalities are further demonstrated in ...


Hall, Betty Kathleen, 1908-1995 (Sc 2298), Manuscripts & Folklife Archives Jul 2010

Hall, Betty Kathleen, 1908-1995 (Sc 2298), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2298. "From Childhood Through the White House: Ronald and Nancy Reagan," a biography written by Betty Kathleen Hall in the form of a narrative poem and illustrated by John Warren Oakes. Inlcudes sheet music for "The Voice of the National Rose" with lyrics by Hall, and an autographed photo of the Reagans.


Paxton, Creed (Sc 2284), Manuscripts & Folklife Archives Jul 2010

Paxton, Creed (Sc 2284), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2284. Letter, 1 February 1900, from Creed Paxton, Frankfort, Kentucky to his sister. At the time he was serving in the state militia during the contested election between William Goebel and William S. Taylor. His company was stationed in the Senate chambers of the state capitol building.


Chelf, Carl Philip, 1937-2011 (Sc 2256), Manuscripts & Folklife Archives May 2010

Chelf, Carl Philip, 1937-2011 (Sc 2256), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2256. Transcription of an interview with Tim Lee Carter, former U.S. Representative of Kentucky's 5th Congressional district, by Dr. Carl P. Chelf, government professor at Western Kentucky University, 21 October 1982.


Book Review (Paul Frymer's Black And Blue: African Americans, The Labor Movement, And The Decline Of The Democratic Party)., Sophia Z. Lee May 2010

Book Review (Paul Frymer's Black And Blue: African Americans, The Labor Movement, And The Decline Of The Democratic Party)., Sophia Z. Lee

Faculty Scholarship at Penn Law

No abstract provided.


Glynn, Luanne (Aylesworth), B. 1951 (Sc 2245), Manuscripts & Folklife Archives Apr 2010

Glynn, Luanne (Aylesworth), B. 1951 (Sc 2245), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2245. Letter from Evelyn Lincoln, personal secretary to President John F. Kennedy, to Luanne Aylesworth, Waite Park, Minnesota, in response to a letter from Aylesworth. Enclosed is a White House card with the president's reproduced signature. The envelope is postmarked 11:30 p.m. November 21, 1963, the day before the president's assasination.


Naccs 37th Annual Conference, National Association For Chicana And Chicano Studies Apr 2010

Naccs 37th Annual Conference, National Association For Chicana And Chicano Studies

NACCS Conference Programs

Chicana/o Environmental Justics Struggles for a Post-Neoliberal Age
April 7-10, 2010
Grand Hyatt


Ewan, A. Early (Sc 2427), Manuscripts & Folklife Archives Mar 2010

Ewan, A. Early (Sc 2427), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2427. Letter from A. Early Ewan, Warren County, Kentucky county agriculture extension agent, to members of the Warren County Corn-Hog Production Control Association relating information about contracts to limit production of the commodities mentioned.


Young, Edward Green, 1857-1948 (Mss 309), Manuscripts & Folklife Archives Mar 2010

Young, Edward Green, 1857-1948 (Mss 309), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Collection 309. Materials related to Edward Green Young's service as a delegate from Warren County to the Kentucky House of Representatives, 1916 to 1920. Also family correspondence and items concerning his farming operations.


Keith, Jean E. (Sc 2165), Manuscripts & Folklife Archives Feb 2010

Keith, Jean E. (Sc 2165), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2165. Paper: "The Whig Party in Kentucky, 1847-1851: Whig Against Whig, North Against South, East Against West" written by Jean E. Keith while she was a student at Western Kentucky State Teachers College, Bowling Green, Kentucky. Includes an eight-page annotated bibliography.


Logan County, Kentucky - Election Certificates (Sc 2177), Manuscripts & Folklife Archives Feb 2010

Logan County, Kentucky - Election Certificates (Sc 2177), Manuscripts & Folklife Archives

MSS Finding Aids

Finding aid only for Manuscripts Small Collection 2177. Two election certificates from different precincts in Logan County, Kentucky, verifying tallied votes for election of state and local officials held on 9 May 1903. The totals are filled in and the certificates are signed by election officials.


The Imperfect Revolution: Anthony Burns And The Landscape Of Race In Antebellum America, Anthony Burns Jan 2010

The Imperfect Revolution: Anthony Burns And The Landscape Of Race In Antebellum America, Anthony Burns

American Abolitionism and Antislavery

Gripping re-examination of the rendition of Anthony Burns

On June 2, 1854, crowds lined the streets of Boston, hissing and shouting at federal authorities as they escorted the fugitive slave Anthony Burns to the ship that would return him to his slaveholders in Virginia. Days earlier, handbills had littered the streets decrying Burns’s arrest, and abolitionists, intent on freeing Burns, had attacked with a battering ram the courthouse in which he was detained, leaving one dead, several wounded, and thirteen in custody. In the end it would take federal officials nearly 2,000 troops and $40,000 to send ...


The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts Jan 2010

The Democratic-Republican Societies: An Educational Dream Deferred, Brian W. Dotts

Brian W Dotts

No abstract provided.


Introduction To America's Four Gods: What We Say About God And What That Says About Us, Paul Froese, Christoper Bader Jan 2010

Introduction To America's Four Gods: What We Say About God And What That Says About Us, Paul Froese, Christoper Bader

Sociology Faculty Books and Book Chapters

Despite all the hype surrounding the "New Atheism," the United States remains one of the most religious nations on Earth. In fact, 95% of Americans believe in God--a level of agreement rarely seen in American life. The greatest divisions in America are not between atheists and believers, or even between people of different faiths. What divides us, this groundbreaking book shows, is how we conceive of God and the role He plays in our daily lives.

America's Four Gods draws on the most wide-ranging, comprehensive, and illuminating survey of American's religious beliefs ever conducted to offer a systematic ...


Governing Gambling In The United States, Maria E. Garcia Jan 2010

Governing Gambling In The United States, Maria E. Garcia

CMC Senior Theses

The role risk taking has played in American history has helped shape current legislation concerning gambling. This thesis attempts to explain the discrepancies in legislation regarding distinct forms of gambling. While casinos are heavily regulated by state and federal laws, most statutes dealing with lotteries strive to regulate the activities of other parties instead of those of the lottery institutions. Incidentally, lotteries are the only form of gambling completely managed by the government. It can be inferred that the United States government is more concerned with people exploiting gambling than with the actual practice of wagering.

In an effort to ...


Gay And Lesbian Elders: History, Law, And Identity Politics In The United States, Nancy J. Knauer Dec 2009

Gay And Lesbian Elders: History, Law, And Identity Politics In The United States, Nancy J. Knauer

Nancy J. Knauer

The approximately two million gay and lesbian elders in the United States are an underserved and understudied population. At a time when gay men and lesbians enjoy an unprecedented degree of social acceptance and legal protection, many elders face the daily challenges of aging isolated from family, detached from the larger gay and lesbian community, and ignored by mainstream aging initiatives. Drawing on materials from law, history, and social theory, this book integrates practical proposals for reform with larger issues of sexuality and identity. Beginning with a summary of existing demographic data and offering a historical overview of pre-Stonewall views ...