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Arts and Humanities

Theses/Dissertations

Retrospective Theses and Dissertations

1984

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Full-Text Articles in Political Science

Ethical Image In The Rhetoric Of Gary Hart, Samuel Dail Lewis Jan 1984

Ethical Image In The Rhetoric Of Gary Hart, Samuel Dail Lewis

Retrospective Theses and Dissertations

To many voters, the words make the man. Many voters interpret the personality projected by a politician's speech as the candidate's real self. Since the age of Plato, speakers have manipulated this projected personality, called ethical image by rhetoricians, to favorably display good sense, good moral character, and good will towards the audience.