Open Access. Powered by Scholars. Published by Universities.®

Political Science Commons

Open Access. Powered by Scholars. Published by Universities.®

American Politics

Alison Dana Howard

Political Campaigns

Articles 1 - 1 of 1

Full-Text Articles in Political Science

Talking To Millennials: Policy Rhetoric And Rhetorical Narratives In The 2008 Presidential Campaign, Donna Hoffman, Alison Howard Dec 2009

Talking To Millennials: Policy Rhetoric And Rhetorical Narratives In The 2008 Presidential Campaign, Donna Hoffman, Alison Howard

Alison Dana Howard

The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication ...