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Discourse Analysis

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I Do Like Them But I Don’T Watch Them: Preschoolers’ Use Of Age As An Accounting Device In Consumption Evaluations, Olivia Freeman Jun 2010

I Do Like Them But I Don’T Watch Them: Preschoolers’ Use Of Age As An Accounting Device In Consumption Evaluations, Olivia Freeman

Conference papers

This paper derives from a broader study of children’s consumer culture, specifically an investigation into how preschoolers employ commercial discourses as the building blocks of social selves and relations. Age-based repertoires are found to colour the various discourses produced. ‘Age’ is conceptualised as something that is made sense of for and by children through their utilisation of toys, media, consumables and other commercial artefacts. The ‘choosing child’ is addressed in empirical terms to reveal the social significance of ‘doing’ consumption related evaluations in the focus group setting. A CA-informed discourse analytic approach is utilised to focus on one aspect ...


No Buts! - Researching Children's Consumption, An Exploration Of Conversation And Discourse Analytic Techniques, Olivia Freeman Apr 2006

No Buts! - Researching Children's Consumption, An Exploration Of Conversation And Discourse Analytic Techniques, Olivia Freeman

Conference papers

Contemporary discussion of social research with children revolves around three trends (i) an emphasis on researching children’s ‘experiences’ rather than their ‘perspectives’, (ii) an emphasis on researching ‘with’ children rather than ‘on’ children or ‘for’ children and (iii) a conceptualisation of children as ‘social beings’ not ‘social becomings’. This paper poses questions about how qualitative data is analysed and posits a two-pronged CA/DA (conversation analysis/ discourse analysis) approach as a potential means to enhance richness in qualitative research in the area of children’s consumption phenomena. Drawing on a number of illustrations from an ongoing research project this ...