Articles 1 - 1 of 1
Full-Text Articles in Other Social and Behavioral Sciences
Customer Service With A Smile: Creating A Climate Where Customers Come First, Tina A. Coffelt
Nestled in the small, manufacturing and university town of Maryville, MO, resides a great example of customer service—Fred Mares. Fred is a greeter at the local Hy-Vee store, which has survived the infringing competition from Wal-Mart when other local and regional grocers could not. There are several reasons Hy-Vee has survived and even expanded its Maryville food center, one of which is Fred Mares. Fred is no ordinary grocery store greeter. Fred excels at extending a warm, genuine greeting to every customer who enters the store. He remembers people’s names and important events in their lives. I left ...