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Customer Service With A Smile: Creating A Climate Where Customers Come First, Tina A. Coffelt Jan 2013

Customer Service With A Smile: Creating A Climate Where Customers Come First, Tina A. Coffelt

English Publications

Nestled in the small, manufacturing and university town of Maryville, MO, resides a great example of customer service—Fred Mares. Fred is a greeter at the local Hy-Vee store, which has survived the infringing competition from Wal-Mart when other local and regional grocers could not. There are several reasons Hy-Vee has survived and even expanded its Maryville food center, one of which is Fred Mares. Fred is no ordinary grocery store greeter. Fred excels at extending a warm, genuine greeting to every customer who enters the store. He remembers people’s names and important events in their lives. I left ...