Open Access. Powered by Scholars. Published by Universities.®

Other Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Business

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Articles 1 - 4 of 4

Full-Text Articles in Other Social and Behavioral Sciences

'Just For You': Unveiling The Traits Of The Mass-Customized Clothing Shoppers, Gargi Bhaduri, Jihyun Kim Jan 2018

'Just For You': Unveiling The Traits Of The Mass-Customized Clothing Shoppers, Gargi Bhaduri, Jihyun Kim

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In this study, we aim to address characteristics of young adult consumers' who had an experience of purchasing mass-customized products in comparison to the counterparts, to draw pragmatic implications for the mass customized clothing industry. An online survey was administered to adult undergraduates in a fashion program at a major US university. Out of 388 usable responses (95.6% female), there were 251 participants who had previously purchased a mass customized clothing, and 137 who had not. Two-group (purchasers/non-purchasers) independent samples t-tests revealed that purchasers of mass customized clothing were more involved in fashion, and were also more hedonically ...


An Investigation Of Work-Related Risk Factors Among Sewing Machine Operators In Bangladesh, Md. Tahmidul Islam Molla, Mazed Islam Jan 2018

An Investigation Of Work-Related Risk Factors Among Sewing Machine Operators In Bangladesh, Md. Tahmidul Islam Molla, Mazed Islam

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

Working extended periods of time in front of sewing machines may cause discomfort to the operators of sewing machines. Sewing machine operators sit for extended periods of time and use their hands to control, handle, or feel objects and tools in repetitive processes which makes them vulnerable to musculoskeletal symptoms. Therefore, this study aims to identify the prevalence of musculoskeletal symptoms among sewing machine operators working in the apparel industry in Bangladesh while considering job characteristics, productivity, job satisfaction, workstation design, and working environment. The results showed that working in front of the sewing machines for a long period of ...


A Holistic Framework Of A Brand's Hierarchical Motivations For Retail Internationalization, Danielle Sponder Testa, Young-A Lee Jan 2018

A Holistic Framework Of A Brand's Hierarchical Motivations For Retail Internationalization, Danielle Sponder Testa, Young-A Lee

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

In this study, we propose a holistic framework of a brand's hierarchical motivations for retail internationalization (RI) in order to understand motivational levels for RI and interpret how their interrelationship leads to the success or failure of brands in RI. The framework was derived from Maslow's hierarchy of needs and demonstrates different levels of RI motivations including economic, competitive, psychological, and brand actualization which build upon one another towards an all-inclusive RI strategy. This framework also discusses the mediator of cultural intelligence and moderator of cultural convergence, which influence the significance of each motivation on brand success. The ...


The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman Jan 2018

The Preference For The Aesthetic Middle: A Perceived Risks Based Explanation, Alina Braun, Veena Chattaraman

International Textile and Apparel Association (ITAA) Annual Conference Proceedings

This research provides a psychological explanation for the preference for products with designs closer to the aesthetic middle.