Articles 1 - 3 of 3
Full-Text Articles in Other Social and Behavioral Sciences
Conference Presentation: The Power Of Words In Tension: Enterprise/Strategy As A Dilemma In Neoliberalism’S Persistence., Brendan O'Rourke
We address how enterprise is related to, another important discourse, strategy. From a discourse analysis of the talk of small firm owner-managers, emerges a view of strategy and enterprise as a single, integrated entity, bound together by some commonalities but more importantly by paired opposites reminiscent of ideological dilemmas (Billig, Condor, Edwards, Gane, Middleton & Radley, 1988). This dilemmatic nature of enterprise/strategy discourse adds to explanations for the persistence of the neoliberal form of enterprise, with the entrepreneur as the heroic saviour of all, based on the entrepreneur as an empty signifier (Jones & Spicer, 2009; Kenny & Scriver, 2012) or as a spectre (Marttila, 2012).
I Do Like Them But I Don’T Watch Them: Preschoolers’ Use Of Age As An Accounting Device In Consumption Evaluations, Olivia Freeman
This paper derives from a broader study of children’s consumer culture, specifically an investigation into how preschoolers employ commercial discourses as the building blocks of social selves and relations. Age-based repertoires are found to colour the various discourses produced. ‘Age’ is conceptualised as something that is made sense of for and by children through their utilisation of toys, media, consumables and other commercial artefacts. The ‘choosing child’ is addressed in empirical terms to reveal the social significance of ‘doing’ consumption related evaluations in the focus group setting. A CA-informed discourse analytic approach is utilised to focus on one aspect ...
No Buts! - Researching Children's Consumption, An Exploration Of Conversation And Discourse Analytic Techniques, Olivia Freeman
Contemporary discussion of social research with children revolves around three trends (i) an emphasis on researching children’s ‘experiences’ rather than their ‘perspectives’, (ii) an emphasis on researching ‘with’ children rather than ‘on’ children or ‘for’ children and (iii) a conceptualisation of children as ‘social beings’ not ‘social becomings’. This paper poses questions about how qualitative data is analysed and posits a two-pronged CA/DA (conversation analysis/ discourse analysis) approach as a potential means to enhance richness in qualitative research in the area of children’s consumption phenomena. Drawing on a number of illustrations from an ongoing research project this ...