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University of Kentucky

Local produce

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Effect Of Nutrition Merchandising And Consumer Preferences On Willingness To Pay For Local Tomatoes And Strawberries In Kentucky And Ohio, Lyudmyla Kompaniyets Jan 2012

Effect Of Nutrition Merchandising And Consumer Preferences On Willingness To Pay For Local Tomatoes And Strawberries In Kentucky And Ohio, Lyudmyla Kompaniyets

Theses and Dissertations--Agricultural Economics

This project investigates the impacts of nutrition merchandising on consumers’ willingness to pay for local tomatoes and strawberries. The data come from survey of Kentucky and Ohio residents in June 2011. Two thousand one hundred twelve individuals from Kentucky and Ohio were surveyed, to find out the impact of selfawareness of health benefits and health benefits information on their willingness to pay. The consumers were offered one of the three survey versions. The versions varied by how much nutrition information was provided to the consumer related to both strawberries and tomatoes – otherwise identical. A had the most, B had text ...