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Triple Bottom Line Event Evaluation: A Proposed Framework For Holistic Event Evaluation, Liz Fredline, Michael Raybould, Leo Jago, Marg Deery Jul 2005

Triple Bottom Line Event Evaluation: A Proposed Framework For Holistic Event Evaluation, Liz Fredline, Michael Raybould, Leo Jago, Marg Deery

Michael Raybould

Although there has long been an interest in measuring the economic impacts of events, it is only relatively recently that concern about the sustainability of event tourism has driven an imperative to develop methods for evaluating and monitoring other sorts of impacts including social and environmental. This trend mirrors moves in general tourism and business more broadly where discussion about triple bottom line reporting underpins a move for enterprises to be accountable to stakeholders, not only in regard to the economic bottom line, but also with regard to their “footprint” on the environment and on society more broadly. There is ...