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International Economics

Macalester College

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Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White Apr 2009

Is There Country-Of-Origin Bias In The Video Game Market?, Keaton C. White

Economics Honors Projects

This paper tests for the existence of country-of-origin bias in the video game market. Using aggregate sales data from Japan and the US, I measure the effect of country-of-origin on video game sales in each respective country while controlling for genre, system, quality, and target age group, as well as domestically targeted games and superstar effects. I find that a significant country-of-origin bias exists in both game markets in favor of domestic titles.