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Full-Text Articles in Macroeconomics

Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim May 2018

Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim

John Crespi

In 2008, California passed Proposition 2, specifying confinement space for certain farm animals. Proposition 2 went into full effect January 2015 and has significant implications for egg production in California and possibly even interstate commerce. We examined the influence of promotional videos aired during the campaign on consumers’ willingness-to-pay for eggs produced in a more open production system (i.e., cage-free, free range) and corresponding neurofunctional activations during decisions. Forty-six participants (24 females), aged 18–55 years (M=29.65), were enrolled and performed a food decision-making task during fMRI scanning. In each decision, two options of identical one dozen ...


Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim Jan 2015

Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim

Economics Publications

In 2008, California passed Proposition 2, specifying confinement space for certain farm animals. Proposition 2 went into full effect January 2015 and has significant implications for egg production in California and possibly even interstate commerce. We examined the influence of promotional videos aired during the campaign on consumers’ willingness-to-pay for eggs produced in a more open production system (i.e., cage-free, free range) and corresponding neurofunctional activations during decisions. Forty-six participants (24 females), aged 18–55 years (M=29.65), were enrolled and performed a food decision-making task during fMRI scanning. In each decision, two options of identical one dozen ...