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Macroeconomics Commons

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Full-Text Articles in Macroeconomics

The Behavioral And Neuroeconomics Of Food And Brand Decisions: Executive Summary, Amanda Bruce, John Crespi, Jayson Lusk May 2018

The Behavioral And Neuroeconomics Of Food And Brand Decisions: Executive Summary, Amanda Bruce, John Crespi, Jayson Lusk

John Crespi

This executive summary provides the rationale for and summary of the articles of this Special Edition of the Journal of Agricultural and Food Industrial Organization.


Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim May 2018

Are Consumers As Constrained As Hens Are Confined? Brain Activations And Behavioral Choices After Informational Influence, Alex J. Francisco, Amanda S. Bruce, John Crespi, Jayson L. Lusk, Brandon Mcfadden, Jared M. Bruce, Robin L. Aupperle, Seung-Lark Lim

John Crespi

In 2008, California passed Proposition 2, specifying confinement space for certain farm animals. Proposition 2 went into full effect January 2015 and has significant implications for egg production in California and possibly even interstate commerce. We examined the influence of promotional videos aired during the campaign on consumers’ willingness-to-pay for eggs produced in a more open production system (i.e., cage-free, free range) and corresponding neurofunctional activations during decisions. Forty-six participants (24 females), aged 18–55 years (M=29.65), were enrolled and performed a food decision-making task during fMRI scanning. In each decision, two options of identical one dozen ...