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International Economics Commons

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Regional Economics

University of Pennsylvania

GDP

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Full-Text Articles in International Economics

Summary: Economic Return Of Nation Brands, David J. Reibstein Sep 2019

Summary: Economic Return Of Nation Brands, David J. Reibstein

Wharton PPI B-School for Public Policy Seminar Summaries

It is generally considered good business practice for a company to invest in its brand. A positive brand image typically results in a more loyal customer base and an overall increase in profit. Likewise, nations have brands, and the reputation of a country has an economic impact on its gross domestic product (GDP).