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Articles 31 - 60 of 76

Full-Text Articles in Mass Communication

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods May 2014

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the ...


The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham Mar 2014

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may ...


Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi N. Frisby, Laura E. Young, Deborah Murray Jan 2014

Vitamin D An Examination Of Physician And Patient Management Of Health And Uncertainty, Keisa Bennett, Brandi N. Frisby, Laura E. Young, Deborah Murray

Scholarship and Professional Work - Communication

Vitamin D has been a topic of much research interest and controversy, and evidence is mixed concerning its preventive effects and health benefits. The purpose of our study was to explore the decision-making strategies used by both primary care providers and community members surrounding vitamin D in relation to uncertainty management theory. We conducted semistructured interviews with primary care providers (n = 7) and focus groups with community members (n = 89), and transcribed and coded using the constant comparative method. Themes for providers included awareness, uncertainty, patient role, responsibility, skepticism, uncertainty management, and evolving perceptions. Community member focus group themes included ...


In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory Dec 2013

In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory

Theses & Dissertations

Social media is impacting society at an extremely fast pace. With so many social media platforms available to individuals, social media is becoming a necessary method of communication. Facebook, Twitter, Linkedln, Pinterest, and many other international sites are being used to to communicate with others and share information. Since this method has become highly used, local businesses and corporate companies are now needing to implement a social media marketing strategy to reach their target audience and interact with customers. The international statistical data gathered in Heidelberg Germany expresses this necessity of social media implementation due to the high volume of ...


Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo Aug 2013

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce May 2013

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.


Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson Mar 2013

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research ...


Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover Jan 2013

Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover

Frontiers in Public Health Services and Systems Research

This commentary asserts the need for research examining the use and efficacy of social media as a tool for meeting public health stakeholders’ information needs. The author points to several potential research questions for the field, situates studies addressing these questions within the PHSSR Research Agenda, and introduces the work of Harris et al. that is included in this issue of Frontiers. The commentary closes with a call for horizontal stakeholder communication that supports evidence-based decision-making.


The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon Jan 2013

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.


Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler Jan 2013

Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler

Electronic Theses and Dissertations

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.


Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison Jan 2013

Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison

Graduate Theses and Dissertations

This study analyzes the rationale used by the Supreme Court in the 2010 case, Citizens United v. Federal Election Commission. The majority opinion and dissent were dissected and scrutinized for any weaknesses. After careful review and comparison with First Amendment theories and scholarly articles, it was found that the majority opinion and final decision were poorly reasoned and created a dangerous political communication landscape and a weakened Marketplace of Ideas.


An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman Jan 2013

An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman

Electronic Theses and Dissertations

The purpose of this study was to understand boaters’ adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents’ age sixty-five and over indicated using smartphones and mobile apps ...


Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison Jan 2013

Polygamy Is Creepy, Wrong, And Sick! (However, I Find It Fascinating) : Parasocial Comparison, Parasocial Processing, Parasocial Contact Hypothesis, And Polygamy, Thomas Phillip Madison

LSU Doctoral Dissertations

This dissertation examined tolerance of polygamists as a result of exposure to television programming. Specifically, it looked at how audiences form attitudes toward the practice of polygamy and its participants in light of viewing its portrayals in popular television entertainment. Using historical research, semi-structured interviews, surveys of viewers and students, and an experiment, I explored the issue of tolerance among different types of Americans. The findings in these studies demonstrate that Americans never cared for polygamy and continue to find little appeal for its practice. Yet, we are captivated by television shows that focus on polygamy. Part of our habit ...


The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp Dec 2012

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary ...


An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr Jul 2012

An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- ...


Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu May 2012

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.


A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra Apr 2012

A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra

Honors Projects in Communication

The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not ...


Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith Mar 2012

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing ...


This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman Jan 2012

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman

Carrie P. Freeman

This textual analysis examines the representations of farmed animals in national print and broadcast news discourse in over 100 stories published from 2000-2003. Findings show these American news media largely support the speciesist status quo by favoring elite viewpoints and failing to provide balance. Although exceptions are provided, news media often objectify nonhuman animals discursively through: 1) commodification, 2) failure to acknowledge their emotional perspectives, and 3) failure to describe them as inherently-valuable individuals.


Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton Jan 2012

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious ...


Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye Jan 2012

Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye

Theses, Dissertations and Capstones

As more and more interpersonal communication is being conducted via mediated communication channels, important theoretical questions about the impact of this shift in the use of communication media are raised. This study began the process of exploring the implications of the shift in channels used in interpersonal communication situations by examining several factors that previous research has linked to important aspects of relationship development and maintenance. Specifically, respondents were surveyed about their preferred channel of communication in four types of interpersonal communication situations that reflect varying levels of interpersonal comfort in association with communication locus of control scale (CLOC) scores ...


Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii Jan 2012

Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii

Graduate Theses and Dissertations

This study aims to determine the channels Iowans find trustworthy and expert in providing information regarding financial matters. It also examines how perceptions of trust and expertise relate to people's assessment of their financial literacy. Data were gathered through an online survey of 207 adults. The results show that Iowans made the most use of family and friends, community banks and credit unions, and newspapers. They rated national banks, websites, and government agencies as offering the most useful information. The most trusted sources were family members and third-party consultants and advisors, community banks and credit unions, and the banks ...


Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol Jan 2012

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information ...


An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem May 2011

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

Theses from the College of Journalism and Mass Communications

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural ...


The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson Apr 2011

The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson

Senior Honors Theses

Mass media have great power and great responsibility. The CNN Effect states that when news media broadcast emotionally driven stories of human crisis, this provokes a major response by domestic audiences and political elites. This power to influence public policy can help save people from danger and even death. Acts of massive genocide were committed in Rwanda and Darfur. Because the media failed to act quickly and report accurately on these situations, many people lost their lives due to slow international reaction. News media need to learn from these tragic mistakes and never let genocide go on unnoticed by those ...


Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli Jan 2011

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson May 2010

Where Were The Media In The Financial Crisis Of 2008, And Have We Seen This Trend Before?, Margaret Dickinson

Honors Projects in Communication

In the fall of 2008, the United States and the rest of the world experienced significant financial turmoil. The financial industry as we knew it crumbled before our eyes. After experiencing this event and the media's fragmented and inconsistent coverage of it, I felt an interesting topic to look into was the financial press' failed coverage of the finance industry, both today and in the past. In looking at this event, I will focus on both the financial press that failed to cover the happenings of the financial industry, as well as those that did recognize the issue at ...


Dissemination Of Communication And Information In Inland Fisheries, Ganesh Chandra Apr 2010

Dissemination Of Communication And Information In Inland Fisheries, Ganesh Chandra

Ganesh Chandra

Flow of communication and information from the research station to the end user is sine qua non for the sustainable production as well as productivity enhancement in inland fisheries and the development of fishers as a whole. The resource poor who are often more in need than others of information on sustainable and low external input technologies is least likely to gain access to the information required. This has been seen particularly in the fisheries sector where the channels of information accessible to the resource poor delivered information on new practices and recommendations as well as the new culture technologies ...


Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco Apr 2010

Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco

Honors Projects in Communication

This research investigates the effects of media on the interpersonal relationship expectations of television viewers. The study sought to better understand the implications of this topic in addition to determining whether one television program can affect the mindset of viewers. Through the use of an online survey, a focus group, a cultivation analysis of the television show Gossip Girl, as well as an analysis of the show’s fan pages this research discovered that television viewing has an impact on viewer expectations of relationships (as well as a general desire for themes within television programs in reality). This research demonstrates ...