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Full-Text Articles in Mass Communication

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp Dec 2012

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary ...


An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr Jul 2012

An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- ...


Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu May 2012

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.


A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra Apr 2012

A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra

Honors Projects in Communication

The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not ...


Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith Mar 2012

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing ...


This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman Jan 2012

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman

Carrie P. Freeman

This textual analysis examines the representations of farmed animals in national print and broadcast news discourse in over 100 stories published from 2000-2003. Findings show these American news media largely support the speciesist status quo by favoring elite viewpoints and failing to provide balance. Although exceptions are provided, news media often objectify nonhuman animals discursively through: 1) commodification, 2) failure to acknowledge their emotional perspectives, and 3) failure to describe them as inherently-valuable individuals.


Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton Jan 2012

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious ...


Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye Jan 2012

Trait And Situational Variables Affecting Communication Channel Preferences In College Students, Britt Alan Frye

Theses, Dissertations and Capstones

As more and more interpersonal communication is being conducted via mediated communication channels, important theoretical questions about the impact of this shift in the use of communication media are raised. This study began the process of exploring the implications of the shift in channels used in interpersonal communication situations by examining several factors that previous research has linked to important aspects of relationship development and maintenance. Specifically, respondents were surveyed about their preferred channel of communication in four types of interpersonal communication situations that reflect varying levels of interpersonal comfort in association with communication locus of control scale (CLOC) scores ...


Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii Jan 2012

Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii

Graduate Theses and Dissertations

This study aims to determine the channels Iowans find trustworthy and expert in providing information regarding financial matters. It also examines how perceptions of trust and expertise relate to people's assessment of their financial literacy. Data were gathered through an online survey of 207 adults. The results show that Iowans made the most use of family and friends, community banks and credit unions, and newspapers. They rated national banks, websites, and government agencies as offering the most useful information. The most trusted sources were family members and third-party consultants and advisors, community banks and credit unions, and the banks ...


Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol Jan 2012

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information ...