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Mass Communication Commons

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Communication

1976

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Symbol And Artifact: Jungian Dynamics At Mcluhan's Technological Interface, Mike Amana Glick Jan 1976

Symbol And Artifact: Jungian Dynamics At Mcluhan's Technological Interface, Mike Amana Glick

Dissertations and Theses

Our goal was to establish some form of interpretation between the analytical work of Carl Jung in depth psychology and the views of Marshall McLuhan regarding the impact of media. It was hoped that such a correlation of contrasting viewpoints would yield additional insight in the study of mass reactions to media.

In accomplishing this purpose a “universe” based upon analytical psychology was juxtaposed with an expressly “McLuhanesque” analysis of media and technological effects. After establishing correlations between the major dynamics of the two systems, several functional conclusions were reached. These are: (1) that media have an inescapable influence, (2 ...