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Full-Text Articles in Mass Communication

Household Food Waste Prevention In Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak Nov 2017

Household Food Waste Prevention In Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak

Graduate Theses and Dissertations

Food waste has been a worldwide concern for several decades but this problem is relatively new in the Malaysian context due to the increasing amount of food waste in recent years. Thus, the goal of the study is to provide the basic information of knowledge and involvement level, and their interaction in food waste prevention among households in Malaysia. This study seek to further mass communication research in the area of food waste. The Hallahan’s Issues Processes Model was used within this study in order to determine the relationship between knowledge, involvement, and food waste prevention behavior. The convenience ...


Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts Mar 2016

Avatar Self-Identification, Self-Esteem, And Perceived Social Capital In The Real World: A Study Of World Of Warcraft Players And Their Avatars, Melissa Watts

Graduate Theses and Dissertations

This study explored the relationship between people who play massively multiplayer online roleplaying games (MMORPGs) and their avatars, as well as the impact on players’ self-esteem and perceived social capital in the real world. To examine these influences of online video gameplay, this research investigated gamers who play the popular MMORPG, World of Warcraft (WoW). This study employed an online survey made available on Reddit, a widely-used news, entertainment, and social-networking website, in which all the content is user-generated. The research questionnaire was intended to reveal the bond between MMORPG players and their avatars; the study examined how this relationship ...


The Accidental Motivator: Florida's Medicinal Marijuana Ballot Initiative's Impact On The Youth Vote, Robert Winsler Jul 2014

The Accidental Motivator: Florida's Medicinal Marijuana Ballot Initiative's Impact On The Youth Vote, Robert Winsler

Graduate Theses and Dissertations

The purpose of this study was to examine single-issue voting in the youth population, specifically involving the upcoming medical marijuana ballot initiative to be voted on in Florida November, 2014. Single-issue voting is becoming a more prevalent trend in American politics. The young voter demographic has historically showed the lowest percentage of voter turnout thus giving it the highest potential to influence the outcome of an election if more voters showed up to the polls. This study sought to understand if a single issue such as medical marijuana could be that motivation to go vote. Data was gathered through conducting ...


An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods May 2014

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the ...


Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison Jan 2013

Citizens United, The Marketplace, And Influence, Corin Shanti La Pointe-Aitchison

Graduate Theses and Dissertations

This study analyzes the rationale used by the Supreme Court in the 2010 case, Citizens United v. Federal Election Commission. The majority opinion and dissent were dissected and scrutinized for any weaknesses. After careful review and comparison with First Amendment theories and scholarly articles, it was found that the majority opinion and final decision were poorly reasoned and created a dangerous political communication landscape and a weakened Marketplace of Ideas.


Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton Jan 2012

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious ...


Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol Jan 2012

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information ...


Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli Jan 2011

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which ...