Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication

Iowa State University

Articles 1 - 2 of 2

Full-Text Articles in Mass Communication

Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii Jan 2012

Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii

Graduate Theses and Dissertations

This study aims to determine the channels Iowans find trustworthy and expert in providing information regarding financial matters. It also examines how perceptions of trust and expertise relate to people's assessment of their financial literacy. Data were gathered through an online survey of 207 adults. The results show that Iowans made the most use of family and friends, community banks and credit unions, and newspapers. They rated national banks, websites, and government agencies as offering the most useful information. The most trusted sources were family members and third-party consultants and advisors, community banks and credit unions, and the banks ...


The Role Of Personal Relevance And Mood On The Persuasive Impact Of Gain And Loss Frames In Advertising Messages About A Vaccine Against Alcohol Addiction, Shreyas Ghuge Jan 2010

The Role Of Personal Relevance And Mood On The Persuasive Impact Of Gain And Loss Frames In Advertising Messages About A Vaccine Against Alcohol Addiction, Shreyas Ghuge

Graduate Theses and Dissertations

Many recent theories applied in advertising studies have made some key predictions regarding the intensity and direction of one's involvement after exposure to an advertised message. Most lament that the often conflicting conceptual definitions and measures of involvement make it quite difficult for advertising researchers to examine this construct.

The study seeks to contribute to the understanding of the effects of message framing based on the extent to which audiences find health communication messages to be personally relevant. The study does not argue that framing may have other effects. For example, when comparing uncertain and cautious choices, it seems ...