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Full-Text Articles in Mass Communication

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii May 2018

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.


Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus Nov 2017

Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus

LSU Doctoral Dissertations

The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental ...


Waves Of Feminism And The Media, Tayllor Blair Johnson Jan 2017

Waves Of Feminism And The Media, Tayllor Blair Johnson

Lewis Honors College Capstone Collection

The feminist movement has gone through many different stages, three to be exact. Each stage, or as they are called in the academic world, “waves”, had its own history and unique defining qualities. Media played a role in the movement in the past, and continue to do so today. My research focused on how the two, feminism and media, intertwine with one another and the affect the movement had, and continues to have, on mainstream media. With the recent news of sexual assault allegations in the media industry, the two seem to go hand-in-hand, now more than ever before.

The ...


Dissemination Of Communication And Information In Inland Fisheries, Ganesh Chandra Apr 2010

Dissemination Of Communication And Information In Inland Fisheries, Ganesh Chandra

Ganesh Chandra

Flow of communication and information from the research station to the end user is sine qua non for the sustainable production as well as productivity enhancement in inland fisheries and the development of fishers as a whole. The resource poor who are often more in need than others of information on sustainable and low external input technologies is least likely to gain access to the information required. This has been seen particularly in the fisheries sector where the channels of information accessible to the resource poor delivered information on new practices and recommendations as well as the new culture technologies ...


Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco Apr 2010

Omg! The Gossip Behind One Program's Effects On Interpersonal Relationship Expectations, Cailin Rocco

Honors Projects in Communication

This research investigates the effects of media on the interpersonal relationship expectations of television viewers. The study sought to better understand the implications of this topic in addition to determining whether one television program can affect the mindset of viewers. Through the use of an online survey, a focus group, a cultivation analysis of the television show Gossip Girl, as well as an analysis of the show’s fan pages this research discovered that television viewing has an impact on viewer expectations of relationships (as well as a general desire for themes within television programs in reality). This research demonstrates ...


Expressing The Self Through Greeting Card Sentiment: Working Theories Of Authentic Communication In A Commercial Form, Emily West Jan 2010

Expressing The Self Through Greeting Card Sentiment: Working Theories Of Authentic Communication In A Commercial Form, Emily West

Emily E. West

As mass produced vehicles of sentiment, greeting cards draw attention to the use of socially constructed codes for communicating, even feeling, emotion. This paper describes the results of interviews with fifty-one greeting card consumers, focusing on what makes greeting cards ‘personal’ for them, despite their mass-produced nature. Consumers negotiate their relationships with pre-printed sentiments differently depending on whether their allegiance is stronger to an expressive individualist understanding of authenticity or a ritual perspective, and these allegiances tend to reflect cultural capital. Specifically, suspicion of pre-printed sentiments is common among people with higher cultural capital, while this is the feature of ...


Are They For Real? Activism And Ironic Identities, Amber Day Jan 2008

Are They For Real? Activism And Ironic Identities, Amber Day

English and Cultural Studies Journal Articles

A new breed of political activist has begun to appear on the streets and in the news. They are no longer trying to out-shout their opponents, but are agreeing with them instead, enthusiastically taking their adversary’s position to exaggerated extremes. It is a practice here termed “identity-nabbing,” in which participants pretend to be someone they are not, appearing in public as exaggerated caricatures of their opponents or ambiguously co-opting some of their power. This paper focuses on three groups in particular: The Billionaires for Bush, Reverend Billy, and the Yes Men. Each group stages elaborate, ironically humorous stunts as ...


The Blogosphere And The New Pamphleteers, Donald J. Kochan Dec 2005

The Blogosphere And The New Pamphleteers, Donald J. Kochan

Donald J. Kochan

The future of the free dissemination of information lies in the blog, some may say. The internet has entirely transformed how we receive and consume information. It’s the newest incarnation of information dissemination. From the insights of Alexis de Tocqueville, “Feelings and opinions are recruited, the heart is enlarged, and the human mind is developed only by the reciprocal influence of men upon one another.” Bloggers are a powerful force in the distribution of information and ideas and the creation of communities of conversation. Throughout history, the dissemination of information, news, opinions, and ideas has continuously transformed. In the ...


Communications Embracing New Technologies, Peter Watt, Tony Kubicki Jan 1997

Communications Embracing New Technologies, Peter Watt, Tony Kubicki

Journal of the Department of Agriculture, Western Australia, Series 4

The global trend in information delivery has been to electronic publications on disc, CD-Rom and the internet. Peter Watt and Tony Kubicki report on a survey of farmer preferences for receiving informationn, and describe Agriculture Western Australia's new electronic communication packages.


Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs Jan 1947

Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

  • Society Page
  • Faculty Notes
  • Personals
  • Kentucky Building News
  • Spikes, Cleats & Sneakers
  • Alumni Flashes
  • Birds I View
  • Your Manners are Showing

This issue contains articles:

  • Westerners Meet St. Josephs in Eastern Finale Saturday Night
  • A Queen Will be Crowned Tonight at Military Ball
  • Russian Leader to Speaker Here February 20 – Alexander Kerensky
  • Toppers Squeeze Past Canisus in Last Minute
  • St. John’s Rally Fails to Catch Western in Garden
  • Supplies From War Assets Administration Obtained
  • Dr. Paul Garrett Named to Funds Group
  • Smith, Burnie. From “Vinegar Hill ...