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Full-Text Articles in Mass Communication

Crisis And Risk Communication Scholarship Of The Future: Reflections On Research Gaps, Brooke F. Liu, Jeannette I. Viens Mar 2020

Crisis And Risk Communication Scholarship Of The Future: Reflections On Research Gaps, Brooke F. Liu, Jeannette I. Viens

Journal of International Crisis and Risk Communication Research

Risk and crisis communication is a vibrant and growing area of research and practice. As we head into the third year of publishing the first journal dedicated to crisis and risk communication, the editor and editorial assistant pose some especially promising areas for future research. In this essay, we also introduce the articles published in this journal, including how they meet promising research gaps to fill.


Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle Nov 2019

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial ...


Editor's Essay: The Critical Need For Crisis And Risk Communication Research, Brooke F. Liu Mar 2019

Editor's Essay: The Critical Need For Crisis And Risk Communication Research, Brooke F. Liu

Journal of International Crisis and Risk Communication Research

Risk and crisis communication are growing areas of scholarship ripe for multidisciplinary contributions. In this essay, the Volume 2 editor reflects on the primary purpose of the Journal of International Crisis and Risk Communication Research and the areas of scholarship the journal promotes. The editor offers advice for researchers and professionals interested in publishing in the journal. Additionally, the editor calls for the community to continue to submit their best research and to support the development of the next generation of risk and crisis communication scholars.


Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz Jan 2018

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well ...


Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons Jun 2017

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is ...


The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala Jan 2016

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

Faculty Publications, College of Journalism & Mass Communications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them ...


The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham Mar 2014

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may ...


Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson Mar 2013

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research ...


Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith Mar 2012

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing ...


Abercrombie & Fitch: The Altering Of Cultural Norms, Emily Nichole Pahler Dec 2009

Abercrombie & Fitch: The Altering Of Cultural Norms, Emily Nichole Pahler

Communication Studies

No abstract provided.


The Blogosphere And The New Pamphleteers, Donald J. Kochan Dec 2005

The Blogosphere And The New Pamphleteers, Donald J. Kochan

Donald J. Kochan

The future of the free dissemination of information lies in the blog, some may say. The internet has entirely transformed how we receive and consume information. It’s the newest incarnation of information dissemination. From the insights of Alexis de Tocqueville, “Feelings and opinions are recruited, the heart is enlarged, and the human mind is developed only by the reciprocal influence of men upon one another.” Bloggers are a powerful force in the distribution of information and ideas and the creation of communities of conversation. Throughout history, the dissemination of information, news, opinions, and ideas has continuously transformed. In the ...


Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs Jan 1947

Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

  • Society Page
  • Faculty Notes
  • Personals
  • Kentucky Building News
  • Spikes, Cleats & Sneakers
  • Alumni Flashes
  • Birds I View
  • Your Manners are Showing

This issue contains articles:

  • Westerners Meet St. Josephs in Eastern Finale Saturday Night
  • A Queen Will be Crowned Tonight at Military Ball
  • Russian Leader to Speaker Here February 20 – Alexander Kerensky
  • Toppers Squeeze Past Canisus in Last Minute
  • St. John’s Rally Fails to Catch Western in Garden
  • Supplies From War Assets Administration Obtained
  • Dr. Paul Garrett Named to Funds Group
  • Smith, Burnie. From “Vinegar Hill ...