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Mass Communication Commons

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Communication

Feminist, Gender, and Sexuality Studies

The College at Brockport: State University of New York

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Full-Text Articles in Mass Communication

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle Nov 2019

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial ...