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Full-Text Articles in Mass Communication

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle Nov 2019

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial ...


Literacies Of The Disaster Zone: New Media Genres And Participatory Rhetorics After The 2010 Gulf Of Mexico Oil Spill, R. J. Lambert Jan 2018

Literacies Of The Disaster Zone: New Media Genres And Participatory Rhetorics After The 2010 Gulf Of Mexico Oil Spill, R. J. Lambert

Open Access Theses & Dissertations

On April 20, 2010, explosions at the British Petroleum (BP) Macondo Project in the Gulf of Mexico initiated what would become the world's largest accidental release of oil into the ocean. This ecological disaster, a unique combination of natural and human causes, is one of many significant traumas over approximately the last two decades that various stakeholders have documented, participated in, and responded to largely through the expanding and increasingly ubiquitous media of the internet, computers, cell phones, and other networked communicative technologies, which both enable and constrain the variety of responses to traumatic events.

This Dissertation improves our ...


Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs Jan 2018

Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs

Graduate Student Theses, Dissertations, & Professional Papers

To better grasp the messages Wonder Woman is sending to its audience, a Critical Media Literacy (CML), ideological, and feminist framework is used to examine whether, and if so how, Wonder Woman succumbs to stereotypes that are often portrayed in the media. These theories will be used in the ensuing project to build a curriculum aimed at high school students.The curriculum positions students to examine the hegemonic ideologies that are represented in pop culture, specifically Wonder Woman.


Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz Jan 2018

Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz

Theses and Dissertations--Communication

Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well ...


Public Media At 50: Commemorating The 50th Anniversary Of The Public Broadcasting Act, Michael Huntsberger Oct 2017

Public Media At 50: Commemorating The 50th Anniversary Of The Public Broadcasting Act, Michael Huntsberger

Faculty Presentations

“The Politics of Public Media" was the theme for the 2017 Jim Joyce Symposium on Political Communication at the University of Nevada-Reno. The symposium, co-sponsored by KNPB Public Television and KUNR/Reno Public Radio, commemorated the 50th anniversary of the Public Broadcasting Act. The Public Broadcasting Act was signed by President Lyndon Baines Johnson on November 7, 1967; it established the framework for public broadcasting in the United States, creating the Corporation for Public Broadcasting (CPB) and leading eventually to PBS and NPR. These prepared remarks from Dr. Michael Huntsberger (associate professor of Mass Communication at Linfield College) speak to ...


Institutional Influence On Documentary Form: An Analysis Of Pbs And Hbo Documentary Programs, Mark Joseph Irving Dec 2015

Institutional Influence On Documentary Form: An Analysis Of Pbs And Hbo Documentary Programs, Mark Joseph Irving

Theses and Dissertations

INSTITUTIONAL INFLUENCE ON DOCUMENTARY FORM - A COMPARATIVE ANALYSIS OF PBS and HBO DOCUMENTARY PROGRAMS

by Mark Irving

The University of Wisconsin – Milwaukee, 2015

Under the Supervision of Professor Michael Z. Newman

Beginning in the 1980s, the documentary genre has undergone a transformation to accommodate modes of stylistic expression and subjective thematic exposition previously not evident in the genre. This deviation from the form’s traditional modes of expression typically associated with fact-based, journalistic pursuits can be attributed to the institutional underpinnings of media outlets that exhibit documentary programming. These institutional factors, a consequence of an evolving marketplace and shifts in ...


“That Sucks?”: An Evaluation Of The Communication Competence And Enacted Social Support Of Response Messages To Depression Disclosures In College-Aged Students, Daniel Vieth Nov 2015

“That Sucks?”: An Evaluation Of The Communication Competence And Enacted Social Support Of Response Messages To Depression Disclosures In College-Aged Students, Daniel Vieth

James Madison Undergraduate Research Journal (JMURJ)

Recent communication research on depression has focused on which response messages are most effective in providing emotional comfort to depressed individuals during depression dialogues. This study investigates the impact that a confidant’s initial response to a disclosure has on the disclosing individual, a key moment of dialogue for those with depression. It examines the relationship between the communication competence of responses to depression disclosures and how individuals rate those responses’ enacted social support, hypothesizing that the higher the communication competence of a confidant’s response (where competence reflects the effectiveness of interdependent communication), the more enacted social support the ...


The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon Jan 2013

The Personal, Political, And The Virtual? Redefining Female Success And Empowerment In A Post-Feminist Landscape, Linda Elizabeth Chardon

Honors Theses and Capstones

No abstract provided.


The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp Dec 2012

The Implications Of Viral Media & Advocacy: Kony 2012, Cassandra Bopp

Honors Projects in Communication

This research paper analyzes the video “Kony 2012” as an example of advocacy film making and viral media. By analyzing critical sources, I draw conclusions as to why this video became the most viral video of all time and how other advocacy groups can use this phenomenon to learn about viral advocacy media. Using data from LexisNexis Academic, I track the popularity of “Kony 2012” via different forms of media (blogs, news articles, etc.) and compare my data to prior research conducted on social media sites. Ultimately, I will find that several key characteristics can be pinpointed as the primary ...


An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr Jul 2012

An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- ...


Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu May 2012

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.


Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton Jan 2012

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious ...


Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol Jan 2012

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information ...


Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli Jan 2011

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Digital Democracy, Kathryn Larsen May 2008

Digital Democracy, Kathryn Larsen

Master's Theses, Dissertations, Graduate Research and Major Papers Overview

Examines if the accessibility of more affordable digital production equipment and desktop video editing systems has democratized the quantity and quality of independent documentaries submitted to PBS (Public Broadcasting Service) stations for broadcast. Includes data gathered from surveys and interviews with PBS program and production personnel, independent filmmakers, and public television program distributors. Explores the relationship between the concept of radical democracy and public broadcasting of local productions.


Are They For Real? Activism And Ironic Identities, Amber Day Jan 2008

Are They For Real? Activism And Ironic Identities, Amber Day

English and Cultural Studies Journal Articles

A new breed of political activist has begun to appear on the streets and in the news. They are no longer trying to out-shout their opponents, but are agreeing with them instead, enthusiastically taking their adversary’s position to exaggerated extremes. It is a practice here termed “identity-nabbing,” in which participants pretend to be someone they are not, appearing in public as exaggerated caricatures of their opponents or ambiguously co-opting some of their power. This paper focuses on three groups in particular: The Billionaires for Bush, Reverend Billy, and the Yes Men. Each group stages elaborate, ironically humorous stunts as ...


The Social Costs Of Property Rights In Broadcast (And Cable) Signals, Shyamkrishna Balganesh Jan 2008

The Social Costs Of Property Rights In Broadcast (And Cable) Signals, Shyamkrishna Balganesh

Faculty Scholarship at Penn Law

No abstract provided.


Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs Jan 1947

Ua12/2/1 College Heights Herald, Vol. 23, No. 7, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

  • Society Page
  • Faculty Notes
  • Personals
  • Kentucky Building News
  • Spikes, Cleats & Sneakers
  • Alumni Flashes
  • Birds I View
  • Your Manners are Showing

This issue contains articles:

  • Westerners Meet St. Josephs in Eastern Finale Saturday Night
  • A Queen Will be Crowned Tonight at Military Ball
  • Russian Leader to Speaker Here February 20 – Alexander Kerensky
  • Toppers Squeeze Past Canisus in Last Minute
  • St. John’s Rally Fails to Catch Western in Garden
  • Supplies From War Assets Administration Obtained
  • Dr. Paul Garrett Named to Funds Group
  • Smith, Burnie. From “Vinegar Hill ...